Home / Knowledge / News / Information Technology / Tesco makes window shopping a reality
Tesco makes window shopping a reality
29
May '12
For the first time, the F&F clothing collection, exclusively available at Tesco, will be available to buy in central London stores, exclusively through Aurasma. Eye-catching F&F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street flagship Metro stores, allowing passers-by to purchase directly from their smartphones bringing new meaning to the term “window shopping”.

By pointing their Aurasma-enabled mobile devices at the windows, shoppers will be able to see a virtual showcase of the F&F range on the catwalk. When watching this video, users can then simply tap to purchase the items on display.

Emily Shamma, Tesco Clothing Online Director, said: “Aurasma is a really exciting new technology that we think our customers will love using. Our smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers.”

Martina King, Managing Director of Aurasma, said: “We are delighted to help Tesco extend its F&F range to customers in London. Tesco has used Aurasma to create a way for shoppers to 'window shop' and purchase from their mobile devices. It's a great example of how brands can use this technology to extend their range without decreasing store density and connect to their customers via their mobile devices.”

Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.

Aurasma

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search