Interviews
News Flash
Tesco makes window shopping a reality
29 May '12
2 min read
For the first time, the F&F clothing collection, exclusively available at Tesco, will be available to buy in central London stores, exclusively through Aurasma. Eye-catching F&F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street flagship Metro stores, allowing passers-by to purchase directly from their smartphones bringing new meaning to the term “window shopping”.
By pointing their Aurasma-enabled mobile devices at the windows, shoppers will be able to see a virtual showcase of the F&F range on the catwalk. When watching this video, users can then simply tap to purchase the items on display.
Emily Shamma, Tesco Clothing Online Director, said: “Aurasma is a really exciting new technology that we think our customers will love using. Our smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers.”
Martina King, Managing Director of Aurasma, said: “We are delighted to help Tesco extend its F&F range to customers in London. Tesco has used Aurasma to create a way for shoppers to 'window shop' and purchase from their mobile devices. It's a great example of how brands can use this technology to extend their range without decreasing store density and connect to their customers via their mobile devices.”
Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.
By pointing their Aurasma-enabled mobile devices at the windows, shoppers will be able to see a virtual showcase of the F&F range on the catwalk. When watching this video, users can then simply tap to purchase the items on display.
Emily Shamma, Tesco Clothing Online Director, said: “Aurasma is a really exciting new technology that we think our customers will love using. Our smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers.”
Martina King, Managing Director of Aurasma, said: “We are delighted to help Tesco extend its F&F range to customers in London. Tesco has used Aurasma to create a way for shoppers to 'window shop' and purchase from their mobile devices. It's a great example of how brands can use this technology to extend their range without decreasing store density and connect to their customers via their mobile devices.”
Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.
Aurasma
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
