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Soft-Tex 2012: Online trade fair for IT solution providers
May '12
Fibre2fashion, the largest global textile, apparel and fashion B2B portal is launching Soft-Tex 2012 - a 180 days long, 24x7 online information technology (IT) trade fair. This initiative from fibre2fashion will help the IT and IT enabled solution providers connect with the worldwide textile, garment, fashion and retail industry.

Keeping itself updated with the latest in IT solutions is very crucial for the textile value-chain, considering that it is an intensive process driven industry. Soft-Tex 2012 will help the IT industry to showcase their software & solutions to a large target audience of IT service users in the global textile, clothing, fashion and retail sector.

The beauty of an online trade fair is that, it does not come with a travel, time or money constraint. It can be accessed by anyone across the globe, either from the comfort of their home or office 24x7. The online visitors can directly access the information available related to IT products, solutions or services on display in the online expo.

To add an icing to the cake, Soft-Tex 2012 would provide a highly effective communication tool, which would help online visitors and exhibitors to connect with each other and respond to queries raised by visitors.

Fibre2fashion with a legacy of over 12 years and a visitor base exceeding 1.5 million per month from over 190 countries across the globe will ensure that Soft-Tex 2012 gets prime visibility among the core audience of IT solution users in the textile value-chain through marketing and promotional activities.

The online initiative will be ably supported by a print supplement which will reach out to Chief Information Officers and Information Technology Heads in the worldwide textile, apparel, fashion and retail value-chain.

Who Can Exhibit:
If you're an IT solutions provider currently catering to or with plans to provide solutions and services to the worldwide textile, garment, fashion and retail sector or IT companies having software solutions like ERP, Business Intelligence Tools, POS, RFID, SCM, CRM, CAD/CAM, Dyeing & Printing, Import Export Management, Inventory Control, Production Planning and Warehouse Management solution providers.

Why an online trade fair scores over a conventional trade fair:
The visibility of an online trade fair is 24x7, while a conventional operates as per a fixed timing. Soft-Tex will run for a period of 180 days, while conventional fairs run for a limited period, which can provide unparalleled visibility. An online trade fair has a wide geographical reach with no boundaries, whereas a conventional is more localised and boundary bound.

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