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Guess? chooses StrongMail email solution
May '12
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, announced that Guess? Inc. has centralized its triggered, lifecycle and promotional email streams on StrongMail, resulting in more effective and efficient programs. With StrongMail, Guess? has its own dedicated email marketing system that offers tighter integration, superior automation and higher ROI than its previous, multi-tenant email service provider (ESP).

Since its founding in 1981 as a jeans company, Guess? has evolved into one of the most widely recognizable apparel companies across the globe, with more than 1,600 Guess? and Guess? Accessory retail stores worldwide.

In order to better support and facilitate customer growth around the world, Guess? relies on StrongMail to ensure relevant communications based not only on geographic location, but also key demographic, lifecycle and behavioral information.

StrongMail Message Studio enables Guess? to create and automate dynamic email marketing campaigns that deliver targeted messages and track the results in real time. Using StrongMail's advanced segmentation capabilities and dynamic content engine, Guess? has increased the relevancy of its messages while also streamlining operations and reducing costs.

Guess? is also driving incremental revenue using StrongMail's transactional email capabilities to add targeted cross- and up-sell offers to its service-based messages.

"Guess? is known for sparking innovation in the fashion industry, and StrongMail brings that same level of sophistication to our customers with relevant email marketing communications based on the customer lifecycle," said Michael Relich, CIO at Guess?, Inc. "With StrongMail, we have a committed partner that offers both the technology and strategic services necessary to take our email marketing efforts to the next level."

"Guess? clearly understands the importance of building lasting customer relationships by delivering timely and relevant communications," said Scott Ollivier, vice president of products at StrongMail. "StrongMail helps them automate the launch of highly engaging email marketing programs by unifying access to the wealth of customer profile information that is essential to nurture profitable customer relationships."

Guess? Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products.

StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media.


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