Interviews
AIMS 360 apparel ERP a successful tool for fashion sector
06 Jun '12
5 min read
AIMS 360 EasyShop apparel ecommerce solution is a hit with fashion manufacturers. Since the ecommerce solution was introduced it has generated product sales of over 50 million dollars for several manufacturers.
“AIMS 360 has increased sales for the apparel manufacturers using its EasyShop software year over year. We have noticed that manufacturers have caught on to the new e-commerce concept. The direct to consumer concept has become a major source of revenue for many of them,” says Shahrooz Kohan, COO of AIMS 360.
The age-old saying of “getting rid of the middleman” has never been more applicable than right now, in the apparel industry. The huge shift to manufacturer-direct online selling is underway, and fashion manufacturers must be a part of it.
While stepping out from the shadows of the wholesaler is a fundamental change from how one has been doing business for years, in 2012, it is becoming a business must-do. Competitors have begun the transition, and companies need to start considering it or they risk letting countless sales opportunities pass by.
Selling wares directly to consumers provides an attractive value proposition. Not only can apparel business keep more of the profits, but they also establish a one-to-one relationship with their target buyer. This is becoming critical in a world filled with so many consumer choices. What a business needs is full-functioning and all-encompassing ecommerce software that will open their doors up to a global audience.
For an apparel business to compete today with the thousands of other fashion manufacturers worldwide, it must be on global terms, and must find ways to attract the international buyer and the domestic one. The only viable way to do this efficiently and cost-effectively (without the extremely high costs associated with physical global business expansion) is with ecommerce.
An apparel website complete with an all-in-one ecommerce system offers the functionality needed to attract and communicate with customers, establish a brand identity, showcase products and drive high margin revenue.
The right ecommerce apparel software is easy to manage. The entire management and administration of an online apparel store is literally right at a company's fingertips. They can log into the online system and add, change and delete product descriptions, photos and videos all by themself.
Branding with eCommerce
With the right ecommerce software powering an apparel business clothing website, they can create a direct dialog with their customers. They have a clear line of site to their target buyer. This is a very significant and exciting change in how they will do business moving forward. By going direct, a company establishes a more recognizable brand, which goes a long way toward driving new sales, repeat sales and referral sales.
Fully integrated and full-featured ecommerce apparel software allows fashion manufacturers to send out marketing emails, create social media accounts, leverage affiliate marketing support and search engine optimization (SEO) tools (to drive a site to the top of search engine rankings). One can even brand their order confirmations and invoices with their company logo.
“AIMS 360 has increased sales for the apparel manufacturers using its EasyShop software year over year. We have noticed that manufacturers have caught on to the new e-commerce concept. The direct to consumer concept has become a major source of revenue for many of them,” says Shahrooz Kohan, COO of AIMS 360.
The age-old saying of “getting rid of the middleman” has never been more applicable than right now, in the apparel industry. The huge shift to manufacturer-direct online selling is underway, and fashion manufacturers must be a part of it.
While stepping out from the shadows of the wholesaler is a fundamental change from how one has been doing business for years, in 2012, it is becoming a business must-do. Competitors have begun the transition, and companies need to start considering it or they risk letting countless sales opportunities pass by.
Selling wares directly to consumers provides an attractive value proposition. Not only can apparel business keep more of the profits, but they also establish a one-to-one relationship with their target buyer. This is becoming critical in a world filled with so many consumer choices. What a business needs is full-functioning and all-encompassing ecommerce software that will open their doors up to a global audience.
For an apparel business to compete today with the thousands of other fashion manufacturers worldwide, it must be on global terms, and must find ways to attract the international buyer and the domestic one. The only viable way to do this efficiently and cost-effectively (without the extremely high costs associated with physical global business expansion) is with ecommerce.
An apparel website complete with an all-in-one ecommerce system offers the functionality needed to attract and communicate with customers, establish a brand identity, showcase products and drive high margin revenue.
The right ecommerce apparel software is easy to manage. The entire management and administration of an online apparel store is literally right at a company's fingertips. They can log into the online system and add, change and delete product descriptions, photos and videos all by themself.
Branding with eCommerce
With the right ecommerce software powering an apparel business clothing website, they can create a direct dialog with their customers. They have a clear line of site to their target buyer. This is a very significant and exciting change in how they will do business moving forward. By going direct, a company establishes a more recognizable brand, which goes a long way toward driving new sales, repeat sales and referral sales.
Fully integrated and full-featured ecommerce apparel software allows fashion manufacturers to send out marketing emails, create social media accounts, leverage affiliate marketing support and search engine optimization (SEO) tools (to drive a site to the top of search engine rankings). One can even brand their order confirmations and invoices with their company logo.
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-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
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