Home / Knowledge / News / Information Technology / Perry Ellis extends POS capabilities to mobile devices
Perry Ellis extends POS capabilities to mobile devices
13
Jun '12

Perry Ellis International Inc. has selected Starmount Connect and Engage to extend its point-of-sale (POS) capabilities to moble devices within the store. The solution from Starmount is expected to help Perry Ellis improve the customer shopping experience, grow in-store sales and increase brand loyalty.

A leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances, as well as select children’s apparel, Perry Ellis selected Starmount to provide customers with a more connected in-store shopping experience by enabling associates access to detailed product information, cross-channel inventory and customer profiles — all via mobile devices.

Associates can perform transactions that include both in-person and online orders in a single credit card swipe, anywhere in the store. In addition to the enhancements to customer service, the solution will also free up selling space for merchandise within the store and eliminate ongoing POS operational costs.

“Innovation is something Perry Ellis has always been known for, so the adoption of mobile selling in our stores is a natural evolution for our brand,” said Luis Paez, CIO, Perry Ellis. “Our clients expect something different when they walk in and our goal is to use mobile to deliver an exceptional, unique customer experience that will keep them coming back.”

Mobile POS with payment was cited as this year’s top retail technology according to the 22nd Annual Retail Technology Study published by RIS News and Gartner. However, many retailers are looking beyond the obvious benefits of this technology and instead seeing mobile as a bridge to bringing the Web into the store, where it can also provide unprecedented visibility to enterprise data such as inventory. This innovation can turn the store into a hub of cross-channel convergence that unites the mobile, e-commerce and brick-and-mortar worlds.

“Fashion and technology change every day, but customers will always want a consistent brand experience and great service,” said Joe Pisano, president and COO, Starmount. “Perry Ellis’s incorporation of mobile technology demonstrates their continued leadership as a forward-thinking retailer who strives to give modern shoppers what they want.”

Starmount software solutions bring the richness of the Web and the power of mobile into the store, where retailers can create more personalized, relevant and dynamic interactions with customers.

Perry Ellis International Inc


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search