Home / Knowledge / News / Information Technology / Oracle unveils business intelligence tool for retailers
Oracle unveils business intelligence tool for retailers
28
Jun '12
Oracle unveiled Oracle Retail Customer Analytics, a business intelligence solution that helps retailers better understand their customers and what drives their buying decisions.

Oracle Retail Customer Analytics helps retailers increase sales and margins by providing category managers, merchandise managers, buyers and pricing analysts with the segmentation, demographic, product affinity and promotion information they need to make more informed decisions.

Taking advantage of existing data, Oracle Retail Analytics helps retailers gain a competitive edge by enabling them to answer critical questions about their customers’ buying habits, such as:

  • How are my products selling across demographic groups?
  • How are my products selling across behavioral attribute groups?
  • What are my most valuable customer segments?
  • How are my promotions performing?
  • What are my top product affinities?

With more than 10 pre-built dashboards based on almost 100 key performance indicators, Oracle Retail Customer Analytics is designed to deliver rapid time-to-value and enables retailers to adapt to customer preferences and market opportunities on the fly.

Part of the Oracle Retail Analytics Family of BI Applications

Oracle Retail Customer Analytics is the latest solution within the Oracle Retail Analytics family of applications and complements Oracle Retail Merchandising Analytics, which provides visibility to item and store performance, inventory turn, sales and profit trends, and potential out-of-stocks.

Oracle Retail Analytics business intelligence applications place control in the hands of business users, enabling them to run queries and act on insights directly from their dashboard.

Oracle Retail Analytics applications are optimized to run on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, and are designed to deliver the extreme performance and scalability required to accommodate high data volumes common to retail environments without sacrificing depth or speed of analysis.

Oracle Retail Analytics applications are pre-integrated with several Oracle and third-party applications and can be implemented alone or together to accommodate each retailer’s unique information requirements and application environment.

Built on Oracle Business Intelligence Enterprise Edition, Oracle Retail Analytics support today’s mobile workforce and can deliver reports to mobile devices and desktops in a variety of formats.

Supporting Quotes

“The key to improving the customer experience is to understand the customer,” said Greg Girard, Program Director, Merchandise Strategies, IDC Retail Insights. “Analytic solutions that help retailers gain insight into their customers’ buying patterns lay the foundation for a deeper understanding and make it possible to create a personalized shopping experience while optimizing profitability.”

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search