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Alliance Data renews deal with apparel retailer Gordmans
10
Jul '12
Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a multi-year renewal agreement to continue providing the private label credit card program for Gordmans Stores Inc. The growing, value-priced department store retailer currently operates 78 stores in 46 markets across 18 states, with plans to open five more locations this year.

Based in Omaha, Neb., Gordmans stores carry a wide selection of name-brand apparel, accessories, footwear, gifts, fragrances, and jewelry for all ages, as well as home fashions, at savings of up to 60 percent off department and specialty store regular prices every day in fun, easy-to-shop stores. Gordmans posted annual revenues of $551.5 million in 2011.

"Gordmans was founded as a family-owned business—and with those roots come an obsession with providing family-oriented service and a rewarding guest experience. Our credit program, in partnership with Alliance Data, has always been fully aligned with this business philosophy," said Jeff Gordman, president and chief executive officer of Gordmans, Inc.

"We're excited to renew our relationship with Alliance Data to continue increasing guest affinity for our brand through the card, and to further our mission of delighting our guests with big savings, big selection and fun, friendly associates."

Additionally, Gordmans and Alliance Data have begun a full rollout of Alliance Data's in-store, tablet-based mobile technology to drive account acquisition efforts following a successful pilot earlier in 2012.

"We look forward to renewing our nearly decade-long partnership with Gordmans to bring even greater value to its cardholders," said Melisa Miller, president of Alliance Data Retail Services. "We're prepared to continue growing the Gordmans credit card program—helping to drive sales, company growth and customer loyalty through the tailored promotions and robust multichannel marketing campaigns we deliver with our credit programs."

Know More. Sell More. is Alliance Data's commitment to help its clients better understand its customers to drive sales. Leveraging deep-rooted retail expertise, card usage data, advanced analytics and market research, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to increase sales, brand affinity, and customer engagement and loyalty for its clients. Alliance Data Retail Services clients include many of North America's best-known retail brands.

Gordmans features a large selection of the latest name brands, fashions and styles at up to 60 percent off department and specialty store prices every day. The wide range of merchandise includes apparel for all ages, accessories, footwear, home decor, gifts, designer fragrances, fashion jewelry, bedding and bath, accent furniture and toys.

Alliance Data Systems Corporation

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Courtesy: India ITME

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