Home / Knowledge / News / Information Technology / Integrated ecommerce platform for Aussie fashion retailers
Integrated ecommerce platform for Aussie fashion retailers
17
Jul '12
Solutionists Advanced Webstore ecommerce platform mow offers marketplace integration for Australasian online fashion retailers, delivering higher exposure, traffic, and sales for their clients. The fashion specific platform, which already had built in POS integration for many retail management systems such as dolFIN, Counter Intelligence and Infinity RMS, now boasts plug ins that create Ebay, TradeMe, Westfield and Facebook stores that utilises their client’s existing product data and frameworks.

Now that sites such as Westfield, Facebook and Ebay are offering retail specific store fronts, it is important that retailers consider their marketplace integration strategy in order to take advantage of the high levels of traffic these sites receive - Ebay.com.au alone attracts 7 million Australian viewers a month, 40% of the Australian internet.

“Solutionists marketplace plug-ins mean that our fashion retail client base can simply pick which product categories they want to show on these sites, and all of their existing product data and images will flow through automatically” says CTO James Gilbert.  Sales from the external sites flow back into the website CMS for easy order handling and fulfilment, meaning no extra systems are required to handle the additional sales. Certain features unique to these sites, such as question and answers, are also handled within the webstore CMS, delivering a seamlessly managed solution to integrating with the wider retail marketplace.

Australian designer and multi-channel success story Lisa Ho are rolling out a full marketplace integration strategy - leveraging their webstore to deliver integrated store fronts across Facebook, Ebay and Westfield. While branding considerations may have previously been a drawback for high end designers such as Lisa Ho, Ebay’s ‘Fashion Gallery’ and Westfield’s ‘Designer Collection’ deliver Australasia’s biggest fashion brands under fully designed store fronts that set them apart from the original trading model.

The advice is that Australasian retailers should be considering the benefits of a locally optimised webstore platform when picking an ecommerce provider. “International platforms are unlikely to contain features that integrate with Australasian specific sites, meaning retailers face the risk of covering the full cost of custom development to make these systems work to their advantage” Gilbert says. “While many of these global platforms seem cheaper up front, there are often significantly higher costs at a later date when retailers need custom work, or features specific to their local industry, which then must be developed from scratch.”

Solutionists will be demonstrating their integrated ecommerce platform for fashion retailers on stand 1350 at the Online Retail Expo and Conference in Sydney, 17-18 July 2012.

Solutionists Ltd is a leading ecommerce provider - specialising in integrated ecommerce websites for fashion retailers. They deliver world-class e-retail solutions based on best practise standards, which allow their clients to compete at an international level.

Solutionists Advanced Webstore


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search