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Junk Food clothing stores goes digital at Westfield
13
Aug '12
Known for its quirky out-of-the-box thinking, Los Angeles-based clothing company Junk Food is launching retail stores in a revolutionary way at Westfield Topanga: on the wall.

The revolutionary shopping experience offers a signature fun boutique charm to the wall allowing users to select from a constantly rotating inventory of popular vintage t-shirts, to a direct purchase right from their smartphones, and have it delivered straight to their doorstep! Powered by RedLaser exclusively at Westfield Topanga, the digital wall will feature revolving pop-up statements monthly and will be a physical face for Junk Food's online boutique with over 800 pop-culture licenses.

The digital store provides consumers a fun and engaging point of purchase, taking fashion retail to 3.0! Junk Food's first digital store, featuring men's and women's designs, launched with Warner Bros. at Westfield Topanga in the San Fernando Valley of California on August 1, followed by a rollout to its other Westfield US locations throughout 2012 and 2013.

Shoppers can browse Junk Food's exclusive designs and use their smartphones to purchase limited edition t-shirts from QR barcodes and have their custom tees printed and shipped immediately.

Consumers can select a tee off a virtual Junk Food light box display that mimics a retail general store experience, and scan a barcode placed next to each t-shirt style, which pulls up a multi-view product description page allowing shoppers to purchase with just a few quick clicks and have their selections shipped out the same day!

"We are incredibly excited to be launching our new retail store format with such market leaders. All share in the excitement of introducing a revolutionary retail format that is not only technologically advanced, but also enables constant newness and a reduced environmental footprint. We believe that this represents a future shift in retail, which is much more nimble and dynamic," states Andrei Najjar, Junk Food's Vice President of Marketing.

Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world.

Junk Food

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