Home / Knowledge / News / Information Technology / Digital Fashion Week Singapore to use YouTube live stream
Digital Fashion Week Singapore to use YouTube live stream
16
Aug '12
Digital Fashion Week (DFW) announced a partnership with YouTube to live stream every component of its fashion week online via YouTube. Digital Fashion Week Singapore, the first edition, will debut this October, making it the first fashion show in the world to be completely digital. The live streams will be available on the DFW YouTube channel. The confirmed event dates are to be announced.

YouTube will provide its platform to live stream Digital Fashion Week Singapore on the video-sharing site. Additional segments of the fashion week include live interviews with designers, models and live performances by international artists. Red carpet and after parties will be live streamed as well to provide the online audiences with the full fashion week experience from all angles. DFW also allows consumers to pre-order the runway outfits immediately via its e-commerce platform.

Says Mr. Eshan Ponnadurai, Marketing Manager, YouTube South East Asia, “Digital Fashion Week is an amazing example of what the fashion industry can do with the YouTube platform. They will be streaming live content to fashion fans all over the world, giving them the opportunity to not just see what happens on the runway, but also backstage and even after the event.”

“The partnership with YouTube is perfectly aligned with our fashion week direction. We aim to break down as many barriers as possible so people have viewing access to the catwalks of home-grown fashion designers in each city, in this case, Singapore. Tapping onto YouTube’s large viewership will certainly provide more exposure for our designers on a global scale,” said Co-Founder and Creative Director of DFW, Mr. Keyis Ng.

DFW will also be utilizing Google+ Hangouts on Air, a Google+ feature that facilitates group video chats, to live stream all interview sessions conducted with DFW designers, models, international artists and VIP guests.

Digital Fashion Week (DFW)

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search