Home / Knowledge / News / Information Technology / Clothing brand Rohan uses Dynamax's digitalsignage.NET
Clothing brand Rohan uses Dynamax's digitalsignage.NET
Aug '12
British clothing brand, Rohan is using Dynamax’s digitalsignage.NET to run digital displays in stores in Salisbury, Guildford and Bristol, UK in an effort to strengthen its brand and educate customers about the technical benefits of its products.

The system was designed to complement shop assistants in the highly consultative sale of Rohan clothing and present the company’s 40 year long history. The company had an original approach to in-store marketing, displaying lifestyle videos along with product demonstrations in a successful attempt to immerse customers in the brand’s world and put their products in context.
The displays show videos shot in various places around the world where Rohan clothing is worn; complementing the static signage they already had in place. The system is also used to educate customers who, when entering into their stores, are reluctant to interact with their staff immediately.
Rohan’s Chairman, Colin Fisher said: "We make gear that protects people in the world’s wildest places, the technical benefits being rather hidden than overt. So we decided to use digital signage to explain these technical features in a visual way. I wanted something that brought the product to life and there’s nothing that beats digital signage at this. digitalsignage.NET made the content distribution into the shops seamless, delivering a quality output that involves a simple operation."
Rohan’s headquarters manage the content centrally while involving shop floor staff in the choice of files that get published on screens in their stores.
Dynamax’s software runs 19-inch LG displays powered by IAdea’s XMP-330 SMIL devices.
Howard Smith, Director and Founder of Dynamax said: "We are pleased to have had the opportunity to work with Rohan and show our software’s ability to meet the complex needs of retailers as well as to reinforce the high potential of digital signage in this environment."
Dynamax Technologies are one of the longest standing digital signage providers in the world, producing digital signage software ranging from entry- level solutions through to enterprise strength applications that are used to inform and entertain over 30 million consumers every week, all around the globe.
Rohan is the original, British innovative outdoor clothing brand. Celebrating its 40th year anniversary this year, the company prides itself on the quality of its products that positioned it as a leader in its industry.


Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search