Home / Knowledge / News / Information Technology / Clothing brand Rohan uses Dynamax's digitalsignage.NET
Clothing brand Rohan uses Dynamax's digitalsignage.NET
27
Aug '12
British clothing brand, Rohan is using Dynamax’s digitalsignage.NET to run digital displays in stores in Salisbury, Guildford and Bristol, UK in an effort to strengthen its brand and educate customers about the technical benefits of its products.

The system was designed to complement shop assistants in the highly consultative sale of Rohan clothing and present the company’s 40 year long history. The company had an original approach to in-store marketing, displaying lifestyle videos along with product demonstrations in a successful attempt to immerse customers in the brand’s world and put their products in context.
 
The displays show videos shot in various places around the world where Rohan clothing is worn; complementing the static signage they already had in place. The system is also used to educate customers who, when entering into their stores, are reluctant to interact with their staff immediately.
 
Rohan’s Chairman, Colin Fisher said: "We make gear that protects people in the world’s wildest places, the technical benefits being rather hidden than overt. So we decided to use digital signage to explain these technical features in a visual way. I wanted something that brought the product to life and there’s nothing that beats digital signage at this. digitalsignage.NET made the content distribution into the shops seamless, delivering a quality output that involves a simple operation."
 
Rohan’s headquarters manage the content centrally while involving shop floor staff in the choice of files that get published on screens in their stores.
 
Dynamax’s software runs 19-inch LG displays powered by IAdea’s XMP-330 SMIL devices.
 
Howard Smith, Director and Founder of Dynamax said: "We are pleased to have had the opportunity to work with Rohan and show our software’s ability to meet the complex needs of retailers as well as to reinforce the high potential of digital signage in this environment."
 
Dynamax Technologies are one of the longest standing digital signage providers in the world, producing digital signage software ranging from entry- level solutions through to enterprise strength applications that are used to inform and entertain over 30 million consumers every week, all around the globe.
 
Rohan is the original, British innovative outdoor clothing brand. Celebrating its 40th year anniversary this year, the company prides itself on the quality of its products that positioned it as a leader in its industry.

Dynamax


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search