Home / Knowledge / News / Information Technology / United Colors of Benetton to use AlvaInsight fit strategy
United Colors of Benetton to use AlvaInsight fit strategy
01
Sep '12
Global fashion brand United Colors of Benetton is set to implement a new core body size standard and fit strategy based on an in-depth body shape analysis of its target customers carried out by the world’s foremost apparel sizing and fit expert, Alvanon. 

Alvanon’s consumer research division, AlvaInsight, has supplied the brand with new and validated core body data profiles of its target consumer populations in the US, Europe and Asia. 
 
This data is being used to generate physical technical ‘fit’ mannequins, AlvaForms, that will be used by United Colors of Benetton’s design, technical and sourcing teams, as well as their extensive supply base around the world, to execute consistent fit practices. Alvanon will also supply the company with garment grade rule development tools that will enable it to standardise fit across its global size ranges. 
 
The new core body standard, AlvaForms and grade rule development tools will enable United Colors of Benetton to design and manufacture garments that fit more of its customers better thereby increasing customer fit satisfaction and market coverage.

Alvanon

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search