These innovations were specifically designed to help large retailers and brands quickly implement multichannel commerce initiatives that enhance the shopping experience of today’s connected consumers.
Demandware clients use the enhanced solution to accelerate multichannel development on the Demandware Commerce platform, and simplify integration across disparate enterprise applications. The latest updates optimize technical resources and lower implementation costs, while ensuring ongoing site scalability and transaction security.
Large, complex retailers now have an open, extensible and enhanced framework to more effectively serve the increasing demands of multichannel shoppers. Further benefits are derived from the ability to:
Fashion leader, Perry Ellis, leveraged Demandware’s platform and enhanced solution to quickly establish a successful multichannel, multi-brand selling experience.
“As a global, multichannel brand, it is critical that we enable a seamless shopping experience for our customers who may start shopping on a mobile phone, continue on a desktop and finish on an iPad. With Demandware’s responsive design architecture, we were able to efficiently implement across multiple device types in a fraction of the time it would normally take developing for multiple device types,” said Michelle Magallon, VP of digital commerce for Perry Ellis International. “Since launching last fall, we have experienced improved customer satisfaction and greater online revenue growth from our customers’ ability to shop our brands seamlessly across location, device or channel.”
Specific enhancements to the solution include:
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