San Francisco-based Klout supports Aussie fashion retailer

12 Sep '12

4 min read

Brainchild of a collective of Melbourne-based creatives with Albert Yang (Founder/CEO), Brooke Davis (Content Manager) and Chris Edwards (Sales Manager) at the helm, JASU was conceived when its founders recognised a crucial glitch in the Australian online shopping matrix. Yang, Davis and Edwards desired to create a singular destination that was an amalgamation of their favourite fashion brands, while simultaneously representing the latest fashion looks.

Believing that the future of retail is trending towards direct selling with customers buying directly from the designers, the JASU founders assert that the strength of this sales method is that both brands and customers will benefit from the transaction. With online shopping by Australians at an all time high and a plethora of international online sellers entering into the Australian marketplace, JASU founder Yang believes that there is a need for more localised retail internet concepts with a clearer direction. While online stockists drive traffic and sell a brand’s products, brands are missing out in their ability to learn from their customers and control their products, images and brand direction. In this mode of direct selling, brands become not only the product provider but also the service provider.

“We would like focus on fashion, and bring the best benefits of having both an official site and our online stockists together. We want create a place where brands can run their store in their own way with their own branding while we drive the traffic for them,” says Yang.

“We would like to create a business that values partnership and the power of the collective. The site provides infrastructures, experiences and services to member brands so that they can focus on what they do the best - that is to create beautiful products and service their customers.”

Instilling confidence in its shoppers, JASU brings together Australia’s best brands with style advice from leading fashion luminaries. The easy-to-use site offers secure transactions and quality customer service that gives consumers the ultimate certainty that they have made the right purchase decision.

Klout

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