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Purewhite digitizes sales processes with Apps4Fashion
Sep '12
Clothing brand Purewhite further digitizes its sales processes with lookbook and sales app Apps4Fashion. This allows the brand to be more responsive to the needs of its customers, it increases the efficiency of the ordering process and the brand experience is further strengthened.

"With Apps4Fashion we can present and show our entire collection on the iPad. This is visually very strong. From the product photos, orders can directly be written on the iPad. After which the orders are then automatically processed in our ERP system. Moreover, the stock information is always up-to-date.", Says Roy Spinhoven, Sales Manager at Purewhite.

The sales of the collections are simplified and accelerated. With the use of the Apps4Fashion B2B webshop, retailers can place orders on the desktop or laptop themselves. This gives Purewhite an enormous efficiency boost in the buying and selling of its collections. "Everything is easier, faster and clearer, both for us as a brand, as for the retailer," emphasizes the company.

Purewhite has chosen to work with Apps4Fashion because this app has rich and relevant functionality, is easy to use and it is very appealing to see. It is just very professional to sell your collection like this. It also contributes greatly to our brand image.", Says Spinhoven.

Purewhite is a young and rapidly growing clothing brand which was founded in 2008. Purewhite offers mens and womens garments in eight collections per year.

Apps4Fashion offers a modern day solution, integrating the polished user experience of the iPad or iPhone, with your own back-office system, so all your latest collection and stock information is available at your fingertips.

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