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Baroque picks Lectra Fashion PLM for its Moussy brand

26 Sep '12
4 min read

“In order to succeed in a difficult economy and under fierce competition, fashion companies must equip themselves with a strong process and tools that give them the flexibility to react to continuous market evolutions,” emphasizes Daniel Harari, Lectra CEO. “We are pleased that our forty years of expertise in fashion have benefited Baroque in such a fundamental way.”

“For a successful PLM implementation, it is important to build good communication, both internally and with your technology partner. During the internal audit period, we made sure that our entire team was involved and shared the challenge together. Lectra did the same and we appreciate their commitment,” Tanaka concluded.

Baroque is a leading fast-fashion brand-retailer for young women in Japan, which designs and retails a variety of brands including Moussy, and Sly.

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

Lectra

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