PayPal brings China lingerie brand Aimer to global runway

11 Oct '12

3 min read

PayPal, the global leader in online payments, recently announced that Aimer, the top undergarment brand in China, has decided to use PayPal's online payment solution in its newly launched international online shopping mall. Leveraging its strong global reach with over 113 million active accounts in 190 markets worldwide and rich experience in facilitating cross-border e-commerce, PayPal will help Aimer achieve international recognition and become a top global undergarment brand from China.

In its 20 years of history, Aimer has consistently focused on product quality and brand image. Penetrating China's middle- and high-end undergarment markets, Aimer is now the market share leader in China according to the All-China Federation of Industry & Commerce. As one of the leading home-grown brands in China, Aimer recently unveiled its official English shopping store to target global consumers -- an important step towards global branding and expansion.

As the most recognized and trusted online payment solution worldwide, PayPal not only has a vast global user base, but also has over 14 years of risk management and anti-fraud experience to ensure the security of merchants and consumers for e-commerce and online shopping.

Sun Wei, General Manager of Beijing Aimer International Trading Co., Ltd., said, "Aimer has large numbers of fans looking for high-quality goods in China, including an increasing number of foreign customers. It is high time for Aimer to expand our business globally. We have opened two flagship stores in Hong Kong as the first step, but we do believe that it will be a much more effective way to accelerate our global expansion by engaging in cross-border e-commerce. Since we opened our online shopping mall, we have received a high quantity of orders from overseas buyers paying with PayPal. We believe PayPal's global recognition as a trusted payment platform and its vast user base around the world will help us grow our international sales."

"The export of 'Designed in China' products is a growing trend, and we are delighted to enable Aimer to expand globally by sharing their Chinese brand and fashion designs to over 113 million PayPal users in 190 markets worldwide. Our collaboration with Aimer will be a global runway success as consumers around the world can now shop on Aimer's international online store and pay with PayPal to easily add high-quality China-designed undergarments to their fashionable wardrobes," says Alan Tien, General Manager of PayPal China.

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