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BVG-Airflo saves money using Intelecom cloud based tool

12 Oct '12
4 min read

One of the biggest benefits of using Intelecom has been visibility.  Staff can see how many people are calling, when and how long they have been waiting.  The availability of accurate, real-time information means that senior managers can see at a glance what type of calls are coming in and if they need to re-allocate resources.  

The transparency offered by Intelecom gives staff control over their contact centre environment without having to rely on the IT or telecoms department for support.  For example, on a busy day when the majority of calls are general enquiries, all sales calls can be routed to the outsourced call centre in a matter of seconds, a previously difficult task that depended on the skills of the IT department.  
 
Since deploying Intelecom, BVG has noticed a dramatic improvement in call response times and customer feedback with no additional headcount. As a result there has been a reduction in negative comments from customers regarding call waiting times and the team is meeting its Service Level Agreements (SLAs) more consistently.  
 
Before Intelecom, BVG had to pay for all calls taken by the outsourced call centre based on a projected estimate given by BVG.  Because BVG can now accurately forecast the number and type of calls it receives, it is able to manage the majority of them internally resulting in significant financial savings that can be released back into the business.
 
Adrian Sparks, managing director at Intelecom UK concluded, “As one of the largest group of independent specialist mail order companies in the country, BVG faces stiff competition especially in these tough economic times.  We believe our proven track record of delivering robust, scalable systems that help customers focus on their core business leaves BVG free to concentrate 100% on anticipating customer needs, reacting quickly to changes in the marketplace and capitalising on new opportunities that support their growth targets.”
 
Headquartered in Brecon, South Wales, BVG-Airflo is one of the region’s most successful companies.  It imports and markets a wide range of home, garden, shoe and clothing products through its own mail-order companies and via distribution to some of the UK's best known high street stores and TV shopping channels.  
 
Intelecom is a leading service provider of location independent hosted communications technology.  With over 14 years’ experience, Intelecom was one of the first developers of cloud based contact centre solutions. 

BVG-Airflo

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