Home / Knowledge / News / Information Technology / Lectra names Tania as VP, Marketing for North America
Lectra names Tania as VP, Marketing for North America
19
Oct '12
Ms. Tania Garcia
Ms. Tania Garcia
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—is pleased to announce the appointment of Tania Garcia as Vice President, Marketing for North America.

Reporting to Roy Shurling, President of Lectra North America, Tania Garcia is based in Atlanta, Georgia. She will oversee Lectra’s marketing in the North American market, which includes Canada, the United States and Latin America. Tania Garcia is responsible for ensuring manufacturing and fashion customers in the region are kept abreast of Lectra’s advanced production and software solutions.

“Lectra is strengthening its team in North America as a response to the needs of customers in the automotive, fashion and furniture sectors, who demand more effective solutions based on their business operations, goals and competitive landscape. This diverse, dynamic and exciting market is ideal for Lectra because our comprehensive range of solutions is perfectly suited to meeting customers’ requirements,” said Daniel Harari, Lectra CEO.

The tremendous increase in manufacturing in Latin America, and continued strength of US manufacturing, is generating high demand for Lectra’s Vector cutters, as well as for its consulting services that help customers improve their efficiency. On both coasts of the US, and in Montreal (Canada), the increase in fashion design means companies are seeking ways to improve their development processes and capabilities. “Tania’s knowhow and experience will help drive the expansion of Lectra’s solutions across North America, so that we provide the most added value to our customers’ operations,” added Daniel Harari.

“Lectra’s customers in North America face ongoing change and a redefinition of the marketplace, requiring them to develop alongside companies that are able to adapt and redefine themselves. Lectra does this as a matter of course, collaborating with major brands to identify industry challenges; and providing what our customers really need,” highlighted Tania Garcia.

Tania Garcia has more than 15 years’ experience in designing and implementing comprehensive integrated marketing programs. Prior to joining Lectra, she was Global Senior Director, Marketing and Communications, at information management group Recall Corporation. She has a bachelor’s degree in Classics from Vassar College, New York.

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

Lectra


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search