Home / Knowledge / News / Information Technology / Lectra names Tania as VP, Marketing for North America
Lectra names Tania as VP, Marketing for North America
19
Oct '12
Ms. Tania Garcia
Ms. Tania Garcia
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—is pleased to announce the appointment of Tania Garcia as Vice President, Marketing for North America.

Reporting to Roy Shurling, President of Lectra North America, Tania Garcia is based in Atlanta, Georgia. She will oversee Lectra’s marketing in the North American market, which includes Canada, the United States and Latin America. Tania Garcia is responsible for ensuring manufacturing and fashion customers in the region are kept abreast of Lectra’s advanced production and software solutions.

“Lectra is strengthening its team in North America as a response to the needs of customers in the automotive, fashion and furniture sectors, who demand more effective solutions based on their business operations, goals and competitive landscape. This diverse, dynamic and exciting market is ideal for Lectra because our comprehensive range of solutions is perfectly suited to meeting customers’ requirements,” said Daniel Harari, Lectra CEO.

The tremendous increase in manufacturing in Latin America, and continued strength of US manufacturing, is generating high demand for Lectra’s Vector cutters, as well as for its consulting services that help customers improve their efficiency. On both coasts of the US, and in Montreal (Canada), the increase in fashion design means companies are seeking ways to improve their development processes and capabilities. “Tania’s knowhow and experience will help drive the expansion of Lectra’s solutions across North America, so that we provide the most added value to our customers’ operations,” added Daniel Harari.

“Lectra’s customers in North America face ongoing change and a redefinition of the marketplace, requiring them to develop alongside companies that are able to adapt and redefine themselves. Lectra does this as a matter of course, collaborating with major brands to identify industry challenges; and providing what our customers really need,” highlighted Tania Garcia.

Tania Garcia has more than 15 years’ experience in designing and implementing comprehensive integrated marketing programs. Prior to joining Lectra, she was Global Senior Director, Marketing and Communications, at information management group Recall Corporation. She has a bachelor’s degree in Classics from Vassar College, New York.

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials.

Lectra


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search