Home / Knowledge / News / Information Technology / Pacific Sunwear picks Demandware's multichannel solution
Pacific Sunwear picks Demandware's multichannel solution
23
Oct '12
Demandware Inc., a leader in on-demand ecommerce, announced that Pacific Sunwear of California Inc., a leading specialty retailer of California lifestyle apparel, footwear and accessories, is using Demandware’s Multichannel Commerce Solution, powered by the Demandware Commerce platform, to deliver a unified shopping experience across web, mobile, tablet and brick-and-mortar stores.

Pacific Sunwear is one of the top names in teen fashion, with more than 700 stores in 50 states and Puerto Rico. With a consumer base of teens and young adults that live much of their lives through digital channels, it’s critical that Pacific Sunwear be able to keep pace with the latest consumer innovations and provide a multichannel experience to its always-connected shoppers. For this reason, Pacific Sunwear replaced its legacy platform with cloud-based Demandware Commerce platform.

“With technology continually evolving, we need a platform that is easily extendable and enables us to quickly and cost-effectively adapt to serve our demographic across various channels and devices,” said Mondy Beller, vice president of ecommerce for Pacific Sunwear. “We were impressed by Demandware’s cloud-based model that provides operational efficiencies and frees us up to focus on the consumer experience, along with an open environment that allows us to drive innovation.”

As part of its strategy to extend the consumer shopping experience, Pacific Sunwear has integrated web and mobile into its stores. If a product is not available in a store, sales associates help consumers make purchases via tablets, with shipping included at no cost.

With Demandware, Pacific Sunwear is now benefiting from:

  • A central platform for managing multiple consumer touch points and a seamless brand experience regardless of channel
  • Pre-built integrations available through the Demandware LINK Marketplace that enable the rapid and cost-effective deployment of innovative complementary technologies, such as social sign in and product reviews
  • An online community to collaborate and exchange ideas with partners, developers, employees, and other clients
  • Personalization capabilities for creating unique interactions with relevant product and content views based on gender, location and interests
  • A proven, world-class operating environment that enables Pacific Sunwear to focus on growing its business rather than managing and supporting costly and cumbersome infrastructure

“Pacific Sunwear is a forward-looking brand that is committed to the development of innovative experiences for its customer base. With Demandware, Pacific Sunwear now has a platform that is open and extendable, and allows it to keep pace with its web-centric consumers across channels and devices. We’re very excited to be working with Pacific Sunwear and look forward to further supporting their growth initiatives,” said Jamus Driscoll, senior VP of marketing for Demandware.

Demandware Inc.


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search