Beall's to use Rimm-Kaufman's digital marketing tool

03 Nov '12

2 min read

Beall’s Department Stores, Inc., a Florida based retailer, announces that they have signed a contract with Rimm-Kaufman Group (RKG), a full-service digital marketing firm. As part of the partnership, RKG will deliver integration between channels for Paid Search, Search Engine Optimization (SEO), Attribution Management and Comparison Shopping Engine Management.

RKG offers a complete suite of data-driven online marketing solutions to online businesses and leads the field for performance-driven paid search marketing. Throughout the course of this partnership, both teams will work to expand Beall’s overall organic search traffic, while also improving key metrics profitability, revenue and efficiency across various online channels.

“RKG is excited to help bring the Beall’s Florida experience to more customers through cohesive strategy and execution of their online marketing programs,” said RKG Vice President of Marketing Ryan Gibson. “RKG’s full-service offerings and ability to evaluate complex issues like gauging offline performance seeded by online effort, compliments Beall’s holistic marketing initiatives.”

The announcement in choosing RKG as their digital marketing agency of record represents part of Beall’s ongoing strategic marketing efforts to improve their customers overall online experience.

Beall’s Department Stores is a division of Beall’s Inc. Headquartered in Bradenton, Florida since its founding in 1915, the family owned corporation now operates more than 540 stores in 17 states under the names of Beall’s, Beall’s Outlet and Burke's Outlet. Beall’s Department Stores offer a wide array of affordable, quality merchandise including men’s and women’s apparel, accessories, and home merchandise.

Rimm-Kaufman Group (RKG)

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