Home / Knowledge / News / Information Technology / Beall's to use Rimm-Kaufman's digital marketing tool
Beall's to use Rimm-Kaufman's digital marketing tool
Nov '12
Beall’s Department Stores, Inc., a Florida based retailer, announces that they have signed a contract with Rimm-Kaufman Group (RKG), a full-service digital marketing firm. As part of the partnership, RKG will deliver integration between channels for Paid Search, Search Engine Optimization (SEO), Attribution Management and Comparison Shopping Engine Management.

RKG offers a complete suite of data-driven online marketing solutions to online businesses and leads the field for performance-driven paid search marketing. Throughout the course of this partnership, both teams will work to expand Beall’s overall organic search traffic, while also improving key metrics profitability, revenue and efficiency across various online channels.
“RKG is excited to help bring the Beall’s Florida experience to more customers through cohesive strategy and execution of their online marketing programs,” said RKG Vice President of Marketing Ryan Gibson. “RKG’s full-service offerings and ability to evaluate complex issues like gauging offline performance seeded by online effort, compliments Beall’s holistic marketing initiatives.”
The announcement in choosing RKG as their digital marketing agency of record represents part of Beall’s ongoing strategic marketing efforts to improve their customers overall online experience.
Beall’s Department Stores is a division of Beall’s Inc. Headquartered in Bradenton, Florida since its founding in 1915, the family owned corporation now operates more than 540 stores in 17 states under the names of Beall’s, Beall’s Outlet and Burke's Outlet. Beall’s Department Stores offer a wide array of affordable, quality merchandise including men’s and women’s apparel, accessories, and home merchandise. 

Rimm-Kaufman Group (RKG)

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search