Home / Knowledge / News / Information Technology / Running Bare picks Solutionists as new ecommerce platform
Running Bare picks Solutionists as new ecommerce platform
29
Nov '12
Leading Australian womenswear sports label, Running Bare, have partnered with ecommerce specialists Solutionists to launch a brand new ecommerce platform for their three brands – Running Bare, Wahine and Rival Swimwear. Running Bare chose to partner with Solutionists as they were ready to take their existing ecommerce platform to the next level. For Running Bare, next level functionality included full POS integration, a “three brands one site” solution, and best practise merchandising capabilities.

The website is fully integrated with Running Bare’s Point of Sale system dolFIN, facilitating an automated two way flow of customer, product, stock, pricing, gift voucher and order information. This integration delivers a true multi-channel experience, as customers have a single account across all stores, and can access past orders and redeem gift vouchers regardless of whether they are shopping in store or online.

The three brand sites appear completely standalone with unique design, content, URLs and products - but shoppers can jump from brand to brand using tabs and fill a single cart with products from all three stores. Running Bare can manage all content within a single CMS, increasing efficiencies for handling three websites. There is also the option to share content and products across all three branded sites if needed, eliminating the need to duplicate data.

Many retailers face challenges involving the treatment of SKUs and colour ways versus products. Solutionists developed an interface for Running Bare which allowed them to control how a product’s colour ways display on the category page. Running Bare can handle their SKUs like separate products on this page, choosing which individual colour ways display and where. The Running Bare sites also contain Solutionists’ Shop the Look and Magalogue modules – effectively taking Running Bare’s print catalogues online. Shop the Look allows customers to purchase an entire merchandised outfit in a single click, where Magalogue allows users to browse the catalogue, and click on individual items in an image to purchase.

The Running Bare website has been an immediate success with sales coming through as soon as the site launched, and nothing but positive feedback from Facebook fans.

Born in 1983 in Sydney, Australia, Running Bare has always been the brand that specialises in meeting every woman’s sports, active & leisure wear needs.  Running Bare is also home of fashion swimwear label Wahine, and performance swimwear label Rival.

Solutionists is a leading Australasian ecommerce provider - specialising in integrated online fashion retailing solutions. They deliver world-class e-retail solutions based on best practise standards, which allow their clients to compete at an international level.

Solutionists


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search