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Built NY adopts ERS cloud based Retail Synthesis
Dec '12
Built NY, a Leading Lifestyle Brand, Signs Up with Enhanced Retail Solutions for Retail Synthesis to Analyze Product Sales and Trends

Built NY, a New York-based lifestyle brand that offers a range of fashionable and functional products for everyday life, has engaged Enhanced Retail Solutions (ERS) for their cloud based offering, Retail Synthesis. ERS is a top provider of solutions to suppliers of the retail industry for use in analyzing product sales and trends as well as for Demand Planning.

With Retail Synthesis, manufacturers can more easily become involved in the management of their own lines at the retail level and track their products through their entire retail lives. In a few simple steps, this software provides in-depth reporting on an individual sku’s inventory, sales and projections - all at door level. Custom reports can be saved and automatically emailed.

Customized Dashboards can be saved as well and are automatically updated with the latest sales data. Best practice reporting - including Demographics, Store Ranking, Inventory-Sales Ratios, Turnover, Trend, Store Execution, Door Level Lost Sales, Opportunity/Liability by door or store cluster and more - can be generated in a few clicks.

Chris Knauf, CEO for Built NY, wanted the company’s sales staff to use retail sell through data to find opportunities to grow the business and increase profitability for the company and its retail partners. Chris chose ERS not only for its rich set of tools and user friendly interface.

He felt the Demographic Profile portion of the software would be useful in identifying the ultimate consumer of their products - Making for a powerful and compelling argument to expand sales at an existing retail client, as well as to generate new business at other retailers.

"It has been immensely gratifying to add such as well-known and well regarded brand to our client base" said Jim Lewis, Founder and CEO at ERS. "We look forward to a great and long term partnership."

Enhanced Retail Solutions is a New York based software and consulting firm specializing in retail analysis and Demand Planning for the manufacturer and their retail partners. ERS’ state of the art software tools and consulting deliver critical data quickly, easily and cost effectively, adding over one hundred million dollars to their clients’ bottom line.

ERS’ broad customer base includes industry leaders in the Electronics, Consumer Products, Apparel, Footwear, Home Textile, Toy, Home Décor, Home Improvement, Housewares and Food Industries. 

Enhanced Retail Solutions

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