Home / Knowledge / News / Information Technology / Demandware accelerates adidas's global commerce expansion
Demandware accelerates adidas's global commerce expansion
Jan '13
Demandware, Inc. a leader in on-demand ecommerce announced that the adidas Group, a global leader in the sporting goods industry, is using the Demandware Commerce platform to power the global expansion of its brands. In just over one year, the company launched more than a dozen ecommerce sites on Demandware in Europe, Russia, Canada and South America. The company will leverage Demandware’s global commerce capabilities for additional sites and channels as it continues to execute upon its international expansion strategy.

For more than 80 years, the adidas Group has been part of the world of sports, delivering state-of-the-art sports footwear, apparel and accessories. Today, it is a global leader with a broad portfolio of brands and products available in virtually every country of the world.

With global expansion a major initiative, the adidas Group required an ecommerce platform that would allow it to get to market fast and efficiently, while retaining complete control over the brands and customer experience. The company selected Demandware’s cloud-based model because it provides a flexible, scalable platform that enables launching many sites quickly from a common architecture with minimal technical intervention.

“Fast deployment was a major consideration for us as our ecommerce presence is of strategic importance for the adidas Group. We needed an ecommerce platform and partner that could help us move swiftly to reach new markets, without compromising quality. In close cooperation with Demandware, we were able to execute a rollout of this size within just one year. Demandware has delivered consistently and we look forward to a long and successful partnership with them,” said Harm Ohlmeyer, Chief eCommerce Officer for the adidas Group.

“As the adidas Group continues to drive digital ecommerce on a global scale, Demandware will be there to help ensure that its strategic business objectives are met. We’re honored to have them as a client and are committed to their success,” said Tom Ebling, CEO of Demandware.

The project was implemented by Astound Commerce, a certified Demandware Solutions partner.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

About Demandware

Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch andmanage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic.


Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search