Avery Dennison unveils Pathfinder 6140 printer at NRF Expo

15 Jan '13

6 min read

“Avery Dennison’s end-to-end solution and our unique scan/ print and apply markdown technology accurately translates markdown plans into effective execution, ensuring that the customer sees the right price at the moment of truth. Displaying the markdown price correctly has proven to lift sales,” said Mark Hill, vice president and general manager, global innovation and solutions, Avery Dennison. “In fact, using a scan, print and apply handheld versus traditional price marking methods generated over five percent higher sales during the markdown period for a large U.S. vertical retailer piloting the technology.”

Avery Dennison's Pathfinder 6140 price management solution includes a robust fully-featured smart device markdown application, created through a new partnership with VeriFone GlobalBay. The Avery Dennison GlobalBay application, which will operate on Apple, Windows, and Android platforms, is easy to use, and provides retail management executives with full dashboard reporting capabilities, providing feedback on markdown execution and productivity.

It is highly configurable, allowing for rapid deployment so that retailers will drive ROI very quickly. Through the partnership with VeriFone, Avery Dennison 6140 customers will have a fully featured price management solution as well as the ability to easily add additional modules to their smart device applications suite.

The Avery Dennison Pathfinder 6140 Printer is the only one-piece scan, print and apply price marking solution powered by real-time intelligence from smart devices. Weighing only 27.2 ounces, the Pathfinder 6140 can be comfortably held with one hand, has been fully tested to withstand multiple drops to concrete from six feet, and can manage a full 8-hour markdown session on a single battery charge.

The Pathfinder 6140 hardware has been certified under the Apple MFi program as “made for iPhone, iPad and iPhone”, and is also compatible with Android and Windows CE/Mobile operating systems. It is now available in Europe and North America.

The Pathfinder 6140 is just one of many innovative retail solutions being brought to life at Avery Dennison’s unique innovation incubators, the Custom Design and Innovation Centers, with global locations in Sprockhövel, Germany and Miamisburg, Ohio. These centers were established to allow Avery Dennison to activate its cutting-edge solutions and demonstrate its enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.

The centers are state-of-the-art design workshops featuring a simulated global supply chain, where leading apparel retailers, brands and manufacturers can create custom solutions and interact with existing Avery Dennison solutions that elevate brand and accelerate performance – from inception to the retail sales floor.

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