Privalia enhances online sales with IBM Smarter Commerce

The online fashion Group was created in Barcelona, Spain, in 2006. The online private-sales club offers top brands at exceptional prices exclusively for its members. Privalia has more than 11 million members around the world. Its 2011 sales grew 90 percent compared with the previous year, exceeding total revenue of 320 million euros.

Privalia is the flash sales leader in each of its markets and has established the new industry standard for this new growing business model -- Spain, Italy, Brazil, Mexico and Germany.

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