Home / Knowledge / News / Information Technology / Alliance to handle Gander Mountain credit card program
Alliance to handle Gander Mountain credit card program
01
Mar '13
Alliance Data Systems Corporation a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term agreement to continue providing the co-brand credit card program for multichannel retailer Gander Mountain, operator of the largest network of stores specializing in fishing, hunting, camping, marine, and outdoor lifestyle and active performance products for the serious outdoor enthusiast.

Established in 1960, Gander Mountain Company, headquartered in St. Paul, Minn., offers national, regional and local brands and private label merchandise through its 119 stores in 24 states, as well as through a robust e-commerce site and its Overton's catalog brand.

"The strategic program offering Alliance Data brings to the table—from their card program and loyalty capabilities, to advanced analytics and marketing expertise—continues to make them the right partner to help Gander Mountain meet our sales and growth goals," said Robert Specht , vice president of finance and controller for Gander Mountain.

"The Gander Mountain customer enjoys a special relationship with our brand, both in-store and online, and our credit card program helps reinforce the strength of that relationship, driving long-term customer loyalty and sales. We look forward to extending our partnership with Alliance Data to ensure the Gander Mountain co-brand credit card program continues to deliver additional value to our best customers—our cardholders."

Alliance Data will continue to deliver a marketing-driven co-branded credit card program that recognizes and rewards Gander Mountain cardholders with a tiered loyalty program offering free-merchandise rewards based on all dollars spent with Gander Mountain and Overton's, gas and grocery purchases, and on all other transactions.

The program also offers flexible financing options and other cardholder-exclusive perks designed to drive brand loyalty and repeat purchases. In addition, the Gander Mountain credit card design will soon be customizable, allowing individual cardholders to display their own favorite photographs on the card plastic.

"The Gander Mountain name truly stands for quality and superior customer service. We're thrilled to continue this valued partnership, driving long-term loyalty and increasing sales through the co-brand card program," said Melisa Miller, president of Alliance Data Retail Services. "Through this extended relationship, we will deliver even deeper value to Gander Mountain customers, resulting in overall brand and card-program growth. Together with Gander Mountain, we will continue to drive brand affinity through tailored payment promotions and customized marketing campaigns that reinforce Gander Mountain's well-respected brand."

Partner Advisors served as program advisor to Gander Mountain during contract negotiations.

Alliance Data


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search