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Fits.me new virtual room solves online fit problems
Mar '13
Solving the ‘online fit’ problem became easier for clothing retailers with the launch of Fits.me’s all-new virtual fitting room and its brand new Fit Advisor size recommendation engine.

The new version of the Fits.me Virtual Fitting Room enables retailers and brands to offer an accurate, fun, sophisticated and, now, much more stylish means for shoppers to ensure they buy the right size when buying online .Fit Advisor uses a shopper’s measurements to generate and display intuitive graphical indicators showing how an item will fit, but – unlike the Fits.me Virtual Fitting Room – does not display a photograph of the item to show how it will fit.

While the software-as-a-service (SaaS) Fits.me Virtual Fitting Room is unique among online fitting rooms by virtue of its photo-accurate visualisation of fit, Fit Advisor is also unique among size recommendation solutions.  In addition to shopper measurement information, Fit Advisor harnesses the selections of hundreds of thousands of anonymous shoppers who have used a Fits.me Virtual Fitting Room to indicate fit preferences for their body size and shape.

This analytical data, available only to Fits.me, combined with the properties of the actual garments in question, ensures that Fit Advisor offers unrivalled accuracy among size recommendation solutions.  There is a straightforward upgrade path from Fit Advisor to the Fits.me Virtual Fitting Room.

Heikki Haldre, founder and chief executive of Fits.me, said: “Fits.me’s greatest strength – its precision and accuracy – comes from its creation and development in the world of academia.  The new version of the Fits.me Virtual Fitting Room and Fit Advisor add a layer of wonderful, stylish design to the fitting room experience, which meets or exceeds the expectations of even the hardest-to-please e-commerce director.”

“More than one e-commerce director to whom we have shown the new virtual fitting room has wondered out loud, and only half-jokingly, whether the photographs we take for our database could replace their existing product photography,” he added.

The branding and appearance of both the Fits.me Virtual Fitting Room and Fit Advisor are easily customised to reflect the style, tone of voice and other brand guidelines of any retailer or clothing brand.  The new edition of the Fits.me Virtual Fitting Room is being rolled out to all new clients, and will also be deployed as an upgrade to Fits.me’s existing roster of clients.

Fits.me’s roster of clients includes Adidas, Barbour By Mail, Boden, Ermenegildo Zegna, Hawes & Curtis, Hugo Boss, LK Bennett, Nicole Farhi, Otto, Pretty Green, Superdry, and Thomas Pink.

Data from online clothing retailers using Fits.me virtual fitting room solutions demonstrate that retailers can achieve reduction in returns due to customers buying an incorrect size of up to 77%.  Data also show that improvements in conversion rates of up to 62% compared to shoppers using a traditional size chart have been achieved, improving at a stroke the performance of online clothing retail sites by helping to overcome the problem of ‘buyer hesitation’.


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