“PGA TOUR Superstore has succeeded in creating a dynamic multi-channel sales environment”
“Our goal is to establish a world-class website and e-commerce operation that accelerates business growth, leverages the PGA TOUR brand and delivers the same quality and expertise that our customers appreciate in our stores,” said Dick Sullivan, President and CEO of PGA TOUR Superstore. “We’re confident that JDA’s e-commerce platform provides the scalable enterprise-class system and rich set of features we need to bring the quality performance and value-added services of our store experience online.”
With the implementation of the JDA Commerce Suite, PGA TOUR Superstore’s e-commerce operations now include fully integrated call center and order management capabilities, an all-channel customer loyalty program, enhanced merchandising and content management tools, visual website management capabilities, and advanced promotional and personalization features.
Additionally, through the website customers can now see store-level inventory and can learn about in-store services like custom club and ball fitting and practice/lesson services for both golf and tennis. Customers can also easily find a PGA TOUR Superstore retail location using the website’s new and improved store locator.
“PGA TOUR Superstore has succeeded in creating a dynamic multi-channel sales environment,” said Wayne Usie, senior vice president, retail, JDA Software. “By integrating and unifying its retail store and online channels, the retailer has significantly improved its customer experience, extended its brand and achieved a 360-degree view of customers and the business.”
JDA Software Group, Inc
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