According to a recent survey1 of shoppers in the US and UK, 48 percent of respondents listed email as their communication channel of choice. Recognizing this preference among its own shoppers, Destination XL Group has teamed up with CQuotient to augment the benefits of its existing email marketing campaigns by taking a hyper-personalized approach. Destination XL Group will now have the ability to harness big data from all customer touchpoints and will use these insights to deliver more relevant and valuable digital communications.
“Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel,” said Jay Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient, we expect to take our email campaigns to the next level.
"They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual’s shopping patterns and preferences; and they’ll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers.”
Destination XL Group’s DXL stores offer a fresh, expansive environment designed around the needs of customers. With more than 2,000 private label and name-brand styles to choose from, customers are provided with a unique blend of full wardrobe solutions not available at traditional retailers.
Using CQuotient’s technology, Destination XL Group will have access to advanced predictive algorithms and deep retail domain knowledge that can be used to emulate this unique and personalized in-store experience through email.
“Hyper-personalizing emails represents a massive opportunity for retailers, especially for multi-channel retailers for whom email has become the connective tissue between channels and all their marketing efforts,” explained CQuotient Founder and CEO Rama Ramakrishnan.
“Retailers are able to leverage our expertise in mining massive amounts of data, finding valuable insights and turning them into specific actions that change customer behavior. This is what CQuotient’s technology does and we are very excited to be working with a forward-thinking retailer like Destination XL Group.”
CQuotient offers retailers breakthrough technology for hyper-personalized email marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized emails.
Textiles | On 25th Mar 2017
The implementation of the Goods and Services Tax (GST) bill in India...
Textiles | On 25th Mar 2017
Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...
Shingora Textiles Ltd
‘In terms of fabric, the fastest growing category for us is a blend of...
‘Sustainable fashion is trending upwards, slowly but surely, as people...
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Information Technology | On 22nd Mar 2017