Five specially-designed Me-Ality sizing stations have been installed at Bloomingdale's 59th Street (NY), Roosevelt Field Mall (NY), Chevy Chase (MD), Santa Monica Place (CA), and South Coast Plaza (CA) locations.
In 10 seconds, shoppers can take part in a complimentary, fully-clothed size-matching session and receive their best fit in the premium denim styles sold at the luxury department store.
Me-Ality will now recommend denim styles sold at Bloomingdale's both in-store and online, including J Brand, 7 For All Mankind, True Religion, Hudson, and Citizens of Humanity among others. This will be the first partnership bringing the Me-Ality experience to the department store environment.
"We are excited to extend our innovative consumer offering to Bloomingdale's discerning consumer base, looking for the best fashions and fits that match their style and body type," says Tanya Shaw, CEO of Me-Ality. "Me-Ality is taking its consumer offerings to the next level by syncing our technology to recommend the expertly curated denim styles offered at Bloomingdale's."
Me-Ality takes the guess-work and hassle out of trying on clothes. Once scanned, customers receive a personalized shopping guide to help make more informed shopping decisions for their size and shape, as well as an online profile which acts as a virtual fit advisor, giving the consumer confidence to purchase their Best-Fit styles across the company's broad array of brands online.
Sixty-two percent of women who shop cannot find clothes that fit. Over $45 billion dollars of clothing is returned due to poor fit every year. Me-Ality is the solution to this problem, having already provided over 20 million personalized shopping recommendations to customers nationwide, each catered to best fit the customers' unique body type.
"We are excited to offer Me-Ality sizing stations in five of our Bloomingdale's stores," says Anne Bridges, SVP Omnichannel Technology & Customer Experience of Bloomingdale's. "We are committed to exploring fit technology, and we view this partnership as an opportunity to enhance our customers' in store shopping experience."
Me-Ality sizing stations offer a revolutionary new technology that enables consumers to find their Best-Fit clothing with a free, fully-clothed, 10-second body scan. Me-Ality stations are currently located in select premier malls nationwide. Me-Ality is owned by Unique Solutions Ltd., a leader in revolutionizing personalized shopping since 1994.
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas.
Textiles | On 23rd Mar 2017
South Korean yarn producer Samil Spinning has acquired US based...
Apparel/Garments | On 23rd Mar 2017
E-retail marketplaces will need to deduct up to 1 per cent tax...
Fashion industry likely to remain labour-intensive in coming years
‘The terms eco-friendly and organic are common but everyone perceives them ...
‘Blending cultures is the true beauty of fashion, where one’s imagination...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Coating at a fibre level is a practice not usually seen in the...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Information Technology | On 20th Mar 2017