Home / Knowledge / News / Information Technology / Bloomingdale's picks Me-Ality to provide best denim fit
Bloomingdale's picks Me-Ality to provide best denim fit
09
Apr '13
This Spring, Bloomingdale's extends its renowned customer service with an advanced denim shopping experience, thanks to a new partnership with Me-Ality, the digital sizing station that matches shoppers with their best fits across a range of premium brands.

Five specially-designed Me-Ality sizing stations have been installed at Bloomingdale's 59th Street (NY), Roosevelt Field Mall (NY), Chevy Chase (MD), Santa Monica Place (CA), and South Coast Plaza (CA) locations.

In 10 seconds, shoppers can take part in a complimentary, fully-clothed size-matching session and receive their best fit in the premium denim styles sold at the luxury department store.

Me-Ality will now recommend denim styles sold at Bloomingdale's both in-store and online, including J Brand, 7 For All Mankind, True Religion, Hudson, and Citizens of Humanity among others. This will be the first partnership bringing the Me-Ality experience to the department store environment.    

"We are excited to extend our innovative consumer offering to Bloomingdale's discerning consumer base, looking for the best fashions and fits that match their style and body type," says Tanya Shaw, CEO of Me-Ality. "Me-Ality is taking its consumer offerings to the next level by syncing our technology to recommend the expertly curated denim styles offered at Bloomingdale's."

Me-Ality takes the guess-work and hassle out of trying on clothes. Once scanned, customers receive a personalized shopping guide to help make more informed shopping decisions for their size and shape, as well as an online profile which acts as a virtual fit advisor, giving the consumer confidence to purchase their Best-Fit styles across the company's broad array of brands online.

Sixty-two percent of women who shop cannot find clothes that fit.  Over $45 billion dollars of clothing is returned due to poor fit every year. Me-Ality is the solution to this problem, having already provided over 20 million personalized shopping recommendations to customers nationwide, each catered to best fit the customers' unique body type.

"We are excited to offer Me-Ality sizing stations in five of our Bloomingdale's stores," says Anne Bridges, SVP Omnichannel Technology & Customer Experience of Bloomingdale's. "We are committed to exploring fit technology, and we view this partnership as an opportunity to enhance our customers' in store shopping experience."

About Me-Ality

Me-Ality sizing stations offer a revolutionary new technology that enables consumers to find their Best-Fit clothing with a free, fully-clothed, 10-second body scan. Me-Ality stations are currently located in select premier malls nationwide.  Me-Ality is owned by Unique Solutions Ltd., a leader in revolutionizing personalized shopping since 1994.

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas.

Me-Ality


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search