Home / Knowledge / News / Information Technology / Bloomingdale's picks Me-Ality to provide best denim fit
Bloomingdale's picks Me-Ality to provide best denim fit
09
Apr '13
This Spring, Bloomingdale's extends its renowned customer service with an advanced denim shopping experience, thanks to a new partnership with Me-Ality, the digital sizing station that matches shoppers with their best fits across a range of premium brands.

Five specially-designed Me-Ality sizing stations have been installed at Bloomingdale's 59th Street (NY), Roosevelt Field Mall (NY), Chevy Chase (MD), Santa Monica Place (CA), and South Coast Plaza (CA) locations.

In 10 seconds, shoppers can take part in a complimentary, fully-clothed size-matching session and receive their best fit in the premium denim styles sold at the luxury department store.

Me-Ality will now recommend denim styles sold at Bloomingdale's both in-store and online, including J Brand, 7 For All Mankind, True Religion, Hudson, and Citizens of Humanity among others. This will be the first partnership bringing the Me-Ality experience to the department store environment.    

"We are excited to extend our innovative consumer offering to Bloomingdale's discerning consumer base, looking for the best fashions and fits that match their style and body type," says Tanya Shaw, CEO of Me-Ality. "Me-Ality is taking its consumer offerings to the next level by syncing our technology to recommend the expertly curated denim styles offered at Bloomingdale's."

Me-Ality takes the guess-work and hassle out of trying on clothes. Once scanned, customers receive a personalized shopping guide to help make more informed shopping decisions for their size and shape, as well as an online profile which acts as a virtual fit advisor, giving the consumer confidence to purchase their Best-Fit styles across the company's broad array of brands online.

Sixty-two percent of women who shop cannot find clothes that fit.  Over $45 billion dollars of clothing is returned due to poor fit every year. Me-Ality is the solution to this problem, having already provided over 20 million personalized shopping recommendations to customers nationwide, each catered to best fit the customers' unique body type.

"We are excited to offer Me-Ality sizing stations in five of our Bloomingdale's stores," says Anne Bridges, SVP Omnichannel Technology & Customer Experience of Bloomingdale's. "We are committed to exploring fit technology, and we view this partnership as an opportunity to enhance our customers' in store shopping experience."

About Me-Ality

Me-Ality sizing stations offer a revolutionary new technology that enables consumers to find their Best-Fit clothing with a free, fully-clothed, 10-second body scan. Me-Ality stations are currently located in select premier malls nationwide.  Me-Ality is owned by Unique Solutions Ltd., a leader in revolutionizing personalized shopping since 1994.

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas.

Me-Ality


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Apparel/Garments | On 28th Jul 2017

Columbia Sportswear posts Q2 2017 net sales of $398.9 mn

Columbia Sportswear Company has recorded net sales of $398.9 million...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X