Launched last October, TagMan’s STREAM program is open to best-in-class application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms. Over 300 partners seeking streamlined tag implementations, reliable real-time,tag-enabled data collection and clean, cross-channel marketing data from an independent source have been granted program certification, allowing them to leverage data and draw unique and invaluable insights. Ensuring that only the highest quality data is integrated, TagMan certifies all STREAM members before granting them access to the ‘Drag-&-Tag’ library where the automated upload and analysis of tags provides effortless marketing solutions.
Partners are now actively unlocking this new and unique collection of data to extend their advertising reach, boost retargeting performance, attribute return on investment (ROI) to social media and better optimise campaigns. Access to TagMan’s marketing experience layer is providing partners with an enhanced capability to drive quantifiable business results from a single source of robust data.
Abeed Janmohamed, Commercial Director Europe at RadiumOne says: “TagMan’s innovation in the marketing data area has produced very real results for RadiumOne. Estimates and last click attribution are things of the past. The combination of TagMan's technology and our platform enables businesses to measure the performance of their marketing across all channels, including social, allowing them to concentrate on what works and how to build on it.”
Alex Rodriquez, SVP of Global Partnerships at TagMan says: “We’re extremely excited to have created a program which our members can really benefit from being a part of. The invaluable element is in our partners being able to gain actionable insights from their own customer data to enhance their own knowledge, plus gain access to TagMan’s real-time feed of data insights to enhance their services and deliver exceptional ROI. Smart, insightful data is revolutionising digital marketing and the fact that we’ve built the go-to space where our partners can really take advantage of the data revolution in real terms is an exciting project, with clear successes.”
It is through the implementation of such innovation and creativity when handling Big Data that developments are made which enable Big Marketing. The global scale of the STREAM initiative has generated worldwide insights and provided TagMan’s partners with an arsenal of groundbreaking tools by which to execute the successful allocation of marketing funds and further help their customers generate significant ROI.
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