This feature allows vendors and retailers to track customer demand based upon a product’s movement through a retail store’s shelf space. By adding custom tags recording a products placement over a given timeframe, users can track changes in demand based upon the items and upon seasonality. Users can also measure the effectiveness of promotions or advertising by quantifying the lift seen in the resulting sales. The tags allow retailers and vendors to view multiple frames in a cleaner view than normal reporting systems can provide. The feature also allows for a clear comparison of different test stores or grouping of stores.
According to Josh Coughlin, Enhanced Retail Solutions CTO, “This feature request came from a House wares client whose items move from In-line to Promotional and then back to In-line. Now they can easily track location of given items in the store and what impact that may have on the items' selling".
About Enhanced Retail Solutions LLC:
Enhanced Retail Solutions is a New York based software and consulting firm specializing in retail analysis and Demand Planning for the manufacturer and their retail partners. ERS' state of the art software tools and consulting deliver critical data quickly, easily and cost effectively, adding over one hundred million dollars to their clients' bottom line. ERS' broad customer base includes industry leaders in the Electronics, Consumer Products, Apparel, Footwear, Home Textile, Toy, Home Decor, Home Improvement, House wares and Food Industries.
Enhanced Retail Solutions (ERS)
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