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Checkpoint new RFID to help retailer transition from RF
30
Apr '13
Checkpoint Systems, a leading global supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry, announced the launch of EVOLVE Exclusive E10, a range of Radio Frequency (RF)- and Radio Frequency Identification (RFID)-based antennas with high quality fabric panels adaptable to fashion retailers’ store aesthetics and in-store promotions. A major European chain store is currently rolling out the solution across 50 of its stores around the world.

The EVOLVE Exclusive E10 range, part of Checkpoint’s EVOLVE Exclusive family, has been specifically designed to provide retailers with a straightforward transition to RFID from existing RF technologies, while preserving current EAS label investment. Available in electronic article surveillance (EAS) RFID-ready mode, RFID only and dual-mode RF/RFID, the solution is ideal for retailers wanting a smooth, affordable transition to RFID that simultaneously supports loss prevention and merchandise visibility with a single smart tag. The E10 antenna is also leading the industry in terms of design, with its high-quality printed fabric graphics panels allowing the retailer to customize advertising messages and promotional offers at the store's point of entry/exit.

Working closely with retail partners, the E10 was designed to improve inventory accuracy, merchandise availability and shoplifting protection at the same time. The dual-mode RF/RFID antenna not only raises an alarm when a theft has been detected, it also identifies exactly which items have been taken from the store. This enables retailers to replenish store shelves quickly and not lose potential sales. In addition, the system will now help identify when a stolen item is returned to the store for a refund, helping to fight return fraud and organized retail crime.

One innovative feature of the antenna is the ability to set different alarms based on the value and quantity of merchandise stolen, giving in-store security and personnel the information required to respond according to their policies. The E10 antenna also supports Checkpoint’s Wirama™ Radar technology, which tracks the location and direction of tags in the store and determines if an apparel item is simply hanging nearby an exit door, or potentially being stolen. With this technology, stores can now increase their selling area by utilizing the space close to the antennas without any false alarm affecting the consumer shopping experience.

Farrokh Abadi, President & COO Shrink Management and Merchandise Visibility Solutions for Checkpoint Systems, commented, “Having the right product available in the right place at the right time is essential for retailers seeking to enhance their shoppers’ in-store experience, ultimately leading to higher sales. We developed the new EVOLVE Exclusive E10 range with input from fashion retailers and brand manufacturers looking to adopt RFID to gain greater visibility into inventory, reduce out of stocks and improve sales, both in-store and omni-channel. This latest range of antenna will help retailers plan their RFID migration and simultaneously support loss prevention and merchandise visibility.”

Checkpoint Systems

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