Home / Knowledge / News / Information Technology / Men's Wearhouse taps CQuotient to develop email campaigns
Men's Wearhouse taps CQuotient to develop email campaigns
21
May '13
CQuotient announced that Men’s Wearhouse, one of North America’s largest specialty retailers of men’s apparel, has signed on with CQuotient to develop email campaigns tailored to individual shoppers at its Men’s Wearhouse stores and e-commerce sites.

With more than 1,100 stores nationwide, Men’s Wearhouse prides itself on providing world class, personalized service to all of its customers. In-store wardrobe consultants are committed to ensuring customers are truly satisfied with their shopping experience. With CQuotient’s technology, which captures data from every customer touch point, mines behavioral signals using advanced predictive algorithms and overlays deep retail domain knowledge, Men’s Wearhouse will be able to extend this personalized experience to email.

“Customer satisfaction is our highest priority, across all of our channels,” said Susan Neal, EVP, E-Business, Marketing and Digital Technology, Men’s Wearhouse. “Just as our in-store tailors alter garments to perfectly fit each customer, we plan to deliver personalized emails individually tailored to each recipient with CQuotient.”

According to a recent e-tailing group study, 40 percent of respondents said they buy more from retailers that personalize the shopping experience consistently across all channels. By taking advantage of CQuotient’s technology, Men’s Wearhouse gains a more relevant email marketing program that engenders increased loyalty and delivers on the retailer’s commitment to customer satisfaction.

“As a consumer’s inbox becomes more crowded, those retailers that provide the most relevant content tailored specifically for the recipient will stand out from the competition,” explained CQuotient Founder and CEO Rama Ramakrishnan. “Men’s Wearhouse is an example of a forward-looking retailer that understands the importance of delivering clients a consistent, personalized experience and we look forward to working with them on their hyper-personalized email marketing programs.”

About CQuotient

CQuotient offers retailers breakthrough technology for hyper-personalized email marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized emails.

CQuotient

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search