The Avery Dennison Emerging Fashion Brand Award will not only give these rising talents the opportunity to showcase their work in front of an international jury of 50 prominent fashion designers, opinion leaders and journalists, but will also fund €12,000 to help the winners further develop their brand.
A global leader in apparel branding solutions, Avery Dennison empowers designers with the latest innovative product branding solutions which enable design creativity, brand integrity, and ultimately the ability to tell a compelling brand story. With these solutions, Avery Dennison works with leading global apparel brands to enable designers to create high-impact brand graphics and distinctive finishing touches as part of a garment’s design.
Branding is essential to the appeal of a garment to the consumer and the success of any apparel company, and the more integral branding becomes to the apparel design process, the more effectively a company can communicate its brand values.
This is why Avery Dennison has challenged the WGSN finalists to unleash their creativity and create an inspiring brand story for their collection by considering the conceptual application of the company’s full complement of branding solutions and tools – from woven and printed labels, to standout heat transfer embellishments, and sustainable hangtags and packaging solutions.
To qualify for the awards, brands or designers must have their own independent label, which should be no more than two years old as of 30 June 2013. Entries are welcome from around the world; however, the award is not open to currently enrolled students.
The best submissions will also benefit from being posted on Arts Thread, the only creative graduate website which aims to promote new talent on a global scale. Through their partnership with Arts Thread, Avery Dennison and WGSN will increase visibility of the award among the emerging designer community.
Judges will consider not only the independent designer’s collection branding but also his or her collective brand vision, from the website through to their marketing. The brand with the most coherent and creative vision will win the award.
“Converting hard-earned recognition on the catwalk into building a successful brand is the biggest challenge facing every designer,” says Tim Voegele-Downing, global creative director, Avery Dennison RBIS. “We are looking for a designer who is not only capable of creating an inspired fashion collection, but who also truly understands the importance of product branding and is capable of telling a compelling brand story.”
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