“We are very pleased to be working with dELiA*s,” said Didit CEO Kevin Lee. “dELiA*s is a great retailer, and we welcome the opportunity to deploy our most advanced audience segmentation technologies on their behalf.”
“Fashion trends change quickly, and keeping the merchandise mix fresh and top-of-mind for searchers and shoppers is a non-trivial job,” said Dave Pasternack, Didit President. “We’re confident that we can drive dELiA*s online performance and profitability using the best technology platform in the industry.”
Didit.com is a privately held industry pioneer in Search Engine Marketing and Digital Marketing founded in 1996. Didit's proprietary Maestro search and auction-based display campaign optimization technology combine with recent advances in the application of "Big Data" to SEM and display campaigns.
Didit pioneered the "Managed Technology" model of cross-media digital campaign management for marketers and agencies, earning Didit.com both Inc. 500 and Deloitte Technology Fast 500 recognition as a rapidly growing company.
About dELiA*s, Inc.
dELiA*s, Inc. is a multi-channel retail company primarily marketing to teenage girls. It generates revenue by selling apparel, accessories and footwear to consumers through direct mail catalogs, websites, and mall-based retail stores.
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