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Virtusize partners Brandos; launches in three markets
19
Jun '13
The virtual fitting solution, Virtusize, announces its launch in three markets and a new partnership with Brandos. Starting, all Brandos´ customers will be able to tell if a pair of jeans will fit before making a purchase, using the "Size Guide" – a button located next to the size selection on each product page. Virtusize is available at Brandos denim range in Sweden, Denmark, Norway and Finland, with over 500 models and 50 brands.

In Brandos´ ambition to offer their customers the best denim store online, Virtusize is an innovative service, designed to effectively improve the user experience and customer loyalty for the retailer. 86% of shopper´s using Virtusize say that the service works better, or much better, than standard size charts.

Tomas Björkén, Project Manager for Denim at Brandos, comments:

“Our denim range has continuously grown during this spring and with our new range of styles and brands, it is important that all our customers feel confident when shopping jeans from Brandos. The new Nordic partnership with Virtusize simplifies the buying process further by providing a highly refined fitting solution that helps all our customers to find their perfect fit.

Peder Stubert, Co-­-Founder at Virtusize, says:

“We strive to make it as easy to try size and fit of clothes online as in “brick and mortar” stores. We´re excited that we now can offer Virtusize to all Brandos´ customers and help them find the right size and fit in denim. Brandos is the first retailer that scales Virtusize across multiple markets simultaneously which proves that our fitting solution is an effective way to illustrate fit online.”

Virtusize allows online shoppers to compare specific measurements of an item they are looking to buy with those of a similar item they already own. Displaying and overlaying silhouettes of both items then allows them to easily compare sizes and choose the one that would fit them the best.

Virtusize

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