Home / Knowledge / News / Information Technology / Virtusize partners Brandos; launches in three markets
Virtusize partners Brandos; launches in three markets
19
Jun '13
The virtual fitting solution, Virtusize, announces its launch in three markets and a new partnership with Brandos. Starting, all Brandos´ customers will be able to tell if a pair of jeans will fit before making a purchase, using the "Size Guide" – a button located next to the size selection on each product page. Virtusize is available at Brandos denim range in Sweden, Denmark, Norway and Finland, with over 500 models and 50 brands.

In Brandos´ ambition to offer their customers the best denim store online, Virtusize is an innovative service, designed to effectively improve the user experience and customer loyalty for the retailer. 86% of shopper´s using Virtusize say that the service works better, or much better, than standard size charts.

Tomas Björkén, Project Manager for Denim at Brandos, comments:

“Our denim range has continuously grown during this spring and with our new range of styles and brands, it is important that all our customers feel confident when shopping jeans from Brandos. The new Nordic partnership with Virtusize simplifies the buying process further by providing a highly refined fitting solution that helps all our customers to find their perfect fit.

Peder Stubert, Co-­-Founder at Virtusize, says:

“We strive to make it as easy to try size and fit of clothes online as in “brick and mortar” stores. We´re excited that we now can offer Virtusize to all Brandos´ customers and help them find the right size and fit in denim. Brandos is the first retailer that scales Virtusize across multiple markets simultaneously which proves that our fitting solution is an effective way to illustrate fit online.”

Virtusize allows online shoppers to compare specific measurements of an item they are looking to buy with those of a similar item they already own. Displaying and overlaying silhouettes of both items then allows them to easily compare sizes and choose the one that would fit them the best.

Virtusize


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search