Home / Knowledge / News / Information Technology / Virtusize partners Brandos; launches in three markets
Virtusize partners Brandos; launches in three markets
19
Jun '13
The virtual fitting solution, Virtusize, announces its launch in three markets and a new partnership with Brandos. Starting, all Brandos´ customers will be able to tell if a pair of jeans will fit before making a purchase, using the "Size Guide" – a button located next to the size selection on each product page. Virtusize is available at Brandos denim range in Sweden, Denmark, Norway and Finland, with over 500 models and 50 brands.

In Brandos´ ambition to offer their customers the best denim store online, Virtusize is an innovative service, designed to effectively improve the user experience and customer loyalty for the retailer. 86% of shopper´s using Virtusize say that the service works better, or much better, than standard size charts.

Tomas Björkén, Project Manager for Denim at Brandos, comments:

“Our denim range has continuously grown during this spring and with our new range of styles and brands, it is important that all our customers feel confident when shopping jeans from Brandos. The new Nordic partnership with Virtusize simplifies the buying process further by providing a highly refined fitting solution that helps all our customers to find their perfect fit.

Peder Stubert, Co-­-Founder at Virtusize, says:

“We strive to make it as easy to try size and fit of clothes online as in “brick and mortar” stores. We´re excited that we now can offer Virtusize to all Brandos´ customers and help them find the right size and fit in denim. Brandos is the first retailer that scales Virtusize across multiple markets simultaneously which proves that our fitting solution is an effective way to illustrate fit online.”

Virtusize allows online shoppers to compare specific measurements of an item they are looking to buy with those of a similar item they already own. Displaying and overlaying silhouettes of both items then allows them to easily compare sizes and choose the one that would fit them the best.

Virtusize

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X