Home / Knowledge / News / Information Technology / Covet Fashion engages women in unique fashion experience
Covet Fashion engages women in unique fashion experience
Jun '13
Launching at the center of explosive tablet and mobile growth, COVET Fashion engages women in a unique fashion experience where they can layer pieces together on a virtual mannequin to create their own head to toe looks. Participants style with thousands of the latest designer apparel and accessories for a chance to win real world merchandise from top brands. The app will also feature celebrities, stylists, designers and other influencers who contribute content and provide users with expert fashion advice. Designer and stylist Rachel Zoe will be the first Style Ambassador to collaborate with COVET Fashion.

Merging technology, fashion, m-commerce and gaming, COVET Fashion brings luxury brands to life in a social environment. As mobile and tablet devices are quickly becoming the number one method for shopping and interacting with content, brands need to find a way to reach these massive, untapped mobile audiences. COVET Fashion is a platform specifically designed for this purpose; offering brands the ability to connect with new audiences and inspire authentic engagement, ultimately driving direct online sales. Catering to 18-to 35-year-old women who love to share and enjoy shopping with their friends, COVET Fashion is at the forefront of a movement that is reshaping the way people discover, shop, make purchasing decisions, and interact with fashion brands online.

"COVET Fashion is a personalized styling experience that allows you to pick pieces from the best virtual closet," says Zoe. "I think it has the potential to change the way people discover and interact with fashion."

Brands aren't the only fashion players looking to tap into the mobile and tablet audiences that COVET Fashion reaches. Industry veterans and tastemakers are hoping to extend their reach to millions of new fans. The COVET Fashion platform allows fashion authorities like Rachel Zoe to develop deeper connections with their audience through an interactive experience never seen before, such as styling new looks and outfits.

Users can share, re-style, and directly purchase these looks from the app. Zoe and other contributors will be creating style challenges where users can submit looks to the fashion community. As the first COVET Fashion Style Ambassador, Zoe will be judging, writing style tips, and including The Zoe Report trend content as part of the COVET Fashion experience. She will also reward winners of custom events with direct styling feedback – making her fashion expertise accessible to users in a uniquely personal way.

COVET Fashion is unique in how it carries the real world excitement of discovering and interacting with fashion to the online community by creating an emotional connection to brands and clothes. Once users dress and style their customizable avatars, they have the option to share their look with a broader fashion community, vote on others' styles, and purchase individual items directly from the brands, ultimately driving m-commerce. This brings all the pieces of the social shopping puzzle together -- inspiring people to discover the most fashion-forward styles in the market and to shop with ease, all while having fun and sharing their style ideas with celebrities, bloggers, and friends.

Must ReadView All

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Apparel/Garments | On 25th Oct 2016

US most sought after market for UK retailers: Global-e

A majority of the retailers in the UK consider US to be their most...

Interviews View All

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search