Home / Knowledge / News / Information Technology / Covet Fashion engages women in unique fashion experience
Covet Fashion engages women in unique fashion experience
25
Jun '13
Launching at the center of explosive tablet and mobile growth, COVET Fashion engages women in a unique fashion experience where they can layer pieces together on a virtual mannequin to create their own head to toe looks. Participants style with thousands of the latest designer apparel and accessories for a chance to win real world merchandise from top brands. The app will also feature celebrities, stylists, designers and other influencers who contribute content and provide users with expert fashion advice. Designer and stylist Rachel Zoe will be the first Style Ambassador to collaborate with COVET Fashion.

Merging technology, fashion, m-commerce and gaming, COVET Fashion brings luxury brands to life in a social environment. As mobile and tablet devices are quickly becoming the number one method for shopping and interacting with content, brands need to find a way to reach these massive, untapped mobile audiences. COVET Fashion is a platform specifically designed for this purpose; offering brands the ability to connect with new audiences and inspire authentic engagement, ultimately driving direct online sales. Catering to 18-to 35-year-old women who love to share and enjoy shopping with their friends, COVET Fashion is at the forefront of a movement that is reshaping the way people discover, shop, make purchasing decisions, and interact with fashion brands online.

"COVET Fashion is a personalized styling experience that allows you to pick pieces from the best virtual closet," says Zoe. "I think it has the potential to change the way people discover and interact with fashion."

Brands aren't the only fashion players looking to tap into the mobile and tablet audiences that COVET Fashion reaches. Industry veterans and tastemakers are hoping to extend their reach to millions of new fans. The COVET Fashion platform allows fashion authorities like Rachel Zoe to develop deeper connections with their audience through an interactive experience never seen before, such as styling new looks and outfits.

Users can share, re-style, and directly purchase these looks from the app. Zoe and other contributors will be creating style challenges where users can submit looks to the fashion community. As the first COVET Fashion Style Ambassador, Zoe will be judging, writing style tips, and including The Zoe Report trend content as part of the COVET Fashion experience. She will also reward winners of custom events with direct styling feedback – making her fashion expertise accessible to users in a uniquely personal way.

COVET Fashion is unique in how it carries the real world excitement of discovering and interacting with fashion to the online community by creating an emotional connection to brands and clothes. Once users dress and style their customizable avatars, they have the option to share their look with a broader fashion community, vote on others' styles, and purchase individual items directly from the brands, ultimately driving m-commerce. This brings all the pieces of the social shopping puzzle together -- inspiring people to discover the most fashion-forward styles in the market and to shop with ease, all while having fun and sharing their style ideas with celebrities, bloggers, and friends.

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search