Cycle Gear launched a new eCommerce platform forwww.cyclegear.com this year. The company selected Acquity Group to develop and manage its search engine marketing (SEM) capabilities to support the brand's digital marketing efforts and better connect with its target audience of motorcycle riders and enthusiasts.
"Our customers expect Cycle Gear to offer a wide variety of motorcycle parts and apparel at the most affordable prices," saidTrevor Legwinski, Cycle Gear's Director of Marketing and eCommerce. "We're excited to partner with Acquity Group as our search agency of record. Acquity Group's data-driven approach to search and display will give our customers an even better online experience so they can get exactly what they need for the best possible ride."
Employee-owned and motorcycle enthusiast-run Cycle Gear began with one store in the San Francisco Bay Area in 1974 and has since grown with its focus on customer service and quality; it even offers a "100% satisfaction guarantee." With its wide selection of products, customer service and quality focus, Cycle Gear has since expanded to nearly 100 stores in 28 states.
"Cycle Gear's growth is no surprise. As active riders and activists in the motorcycling community themselves, Cycle Gear has done a fantastic job identifying its customers' needs and providing in-store and online experiences to meet them," said Scott Webb, Client Partner at Acquity Group. "We're very happy to partner with Cycle Gear to extend the brand's value and provide an even better way for Cycle Gear to connect with the demands of its growing number of loyal customers."
About Cycle Gear
San Francisco Bay Area Cycle Gear,. is the country's largest and fastest growing retailer of motorcycle helmets, parts, apparel and accessories. With 98 stores nationwide in 28 states. Cycle Gear provides a wide selection of products and affordable prices to riders across the U.S. As an employee-owned and rider-focused company, Cycle Gear offers industry-leading customer service with its "100% Satisfaction Guarantee," "7-Day No Hassle Helmet Exchange" and a "30-Day, Best Price Guarantee."
About Acquity Group
Acquity Group is a leading Brand eCommerce and digital marketing company that leverages the Internet, mobile devices and social media to enhance its clients' brands and eCommerce performance. It is the digital agency of record for a number of well-known global brands in multiple industries. Acquity Group has served more than 600 companies and their global brands through thirteen offices in North America.
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