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Authicode launches anti-counterfeit & market data platform
Jun '13
London based Authicode has announced the first of a series of partnerships to help roll out its interactive anti-counterfeit and market data platform.

Authicode allows the consumer to interact with a brand via product labelling, packaging or other design features. Through this process the consumer can verify authenticity or perform more advanced tasks such as warranty or loyalty programme activation.

QSL London works with a number of luxury and premium clothing brands, providing them with ticketing, labelling, guarantee booklets and related packaging.

The company will now be able to provide its clients with the sophisticated, consumer engaging Authicode platform to make their ticketing and packaging solutions interactive. The Authicode system uniquely encodes every item with multiple layers of supply chain, product and marketing data. The flexibility the system offers means that brands can choose how they wish to brand and apply the technology to their products, potentially engaging the consumer in a further brand experience.

"Our secure cloud based system works in just about any supply chain and can be used in combination with more traditional anti-counterfeit methods. We found that for many brands established supplier partnerships like the one with QSL London can be convenient so that options for Authicode enabled ticketing and labelling can be more plug and play" says Ben Muis, the fashion industry consultant and creator of Authicode.

Paul Hammond, Managing Director of QSL London commented: “Packaging is becoming more engaging all the time and it was only a matter of time before a comprehensive solution like Authicode came along. The way in which the system ties together all the pieces from the start of the supply chain to the consumer is very valuable to brands.

“I expect that our focus on creativity and quality in conjunction with the interactive anti-counterfeit and market data technology we can now provide makes a very interesting combination. The brands will be able to see and report on their product movements at consumer level, which is a serious milestone for most.”

Ben Muis from Authicode has indicated that further partnerships are currently in preparation and that more announcements are expected towards the third quarter of this year.

About Authicode:

Authicode is an interactive product verification platform which allows brands to communicate product authenticity and other details directly with consumers, who can access the platform directly from their smartphones or other internet connected devices.

It allows brands to visualise all activity around their normal sales, counterfeit and grey market activity whilst building a relationship with brand fans. Authicode is managed by Conceptable Ltd. The system was developed by Ben Muis, an entrepreneurial London based fashion industry consultant with a background in international fashion brand and licensing management.


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