Home / Knowledge / News / Information Technology / Authicode launches anti-counterfeit & market data platform
Authicode launches anti-counterfeit & market data platform
28
Jun '13
London based Authicode has announced the first of a series of partnerships to help roll out its interactive anti-counterfeit and market data platform.

Authicode allows the consumer to interact with a brand via product labelling, packaging or other design features. Through this process the consumer can verify authenticity or perform more advanced tasks such as warranty or loyalty programme activation.

QSL London works with a number of luxury and premium clothing brands, providing them with ticketing, labelling, guarantee booklets and related packaging.

The company will now be able to provide its clients with the sophisticated, consumer engaging Authicode platform to make their ticketing and packaging solutions interactive. The Authicode system uniquely encodes every item with multiple layers of supply chain, product and marketing data. The flexibility the system offers means that brands can choose how they wish to brand and apply the technology to their products, potentially engaging the consumer in a further brand experience.

"Our secure cloud based system works in just about any supply chain and can be used in combination with more traditional anti-counterfeit methods. We found that for many brands established supplier partnerships like the one with QSL London can be convenient so that options for Authicode enabled ticketing and labelling can be more plug and play" says Ben Muis, the fashion industry consultant and creator of Authicode.

Paul Hammond, Managing Director of QSL London commented: “Packaging is becoming more engaging all the time and it was only a matter of time before a comprehensive solution like Authicode came along. The way in which the system ties together all the pieces from the start of the supply chain to the consumer is very valuable to brands.

“I expect that our focus on creativity and quality in conjunction with the interactive anti-counterfeit and market data technology we can now provide makes a very interesting combination. The brands will be able to see and report on their product movements at consumer level, which is a serious milestone for most.”

Ben Muis from Authicode has indicated that further partnerships are currently in preparation and that more announcements are expected towards the third quarter of this year.

About Authicode:

Authicode is an interactive product verification platform which allows brands to communicate product authenticity and other details directly with consumers, who can access the platform directly from their smartphones or other internet connected devices.

It allows brands to visualise all activity around their normal sales, counterfeit and grey market activity whilst building a relationship with brand fans. Authicode is managed by Conceptable Ltd. The system was developed by Ben Muis, an entrepreneurial London based fashion industry consultant with a background in international fashion brand and licensing management.

Authicode


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search