Authicode allows the consumer to interact with a brand via product labelling, packaging or other design features. Through this process the consumer can verify authenticity or perform more advanced tasks such as warranty or loyalty programme activation.
QSL London works with a number of luxury and premium clothing brands, providing them with ticketing, labelling, guarantee booklets and related packaging.
The company will now be able to provide its clients with the sophisticated, consumer engaging Authicode platform to make their ticketing and packaging solutions interactive. The Authicode system uniquely encodes every item with multiple layers of supply chain, product and marketing data. The flexibility the system offers means that brands can choose how they wish to brand and apply the technology to their products, potentially engaging the consumer in a further brand experience.
"Our secure cloud based system works in just about any supply chain and can be used in combination with more traditional anti-counterfeit methods. We found that for many brands established supplier partnerships like the one with QSL London can be convenient so that options for Authicode enabled ticketing and labelling can be more plug and play" says Ben Muis, the fashion industry consultant and creator of Authicode.
Paul Hammond, Managing Director of QSL London commented: “Packaging is becoming more engaging all the time and it was only a matter of time before a comprehensive solution like Authicode came along. The way in which the system ties together all the pieces from the start of the supply chain to the consumer is very valuable to brands.
“I expect that our focus on creativity and quality in conjunction with the interactive anti-counterfeit and market data technology we can now provide makes a very interesting combination. The brands will be able to see and report on their product movements at consumer level, which is a serious milestone for most.”
Ben Muis from Authicode has indicated that further partnerships are currently in preparation and that more announcements are expected towards the third quarter of this year.
Authicode is an interactive product verification platform which allows brands to communicate product authenticity and other details directly with consumers, who can access the platform directly from their smartphones or other internet connected devices.
It allows brands to visualise all activity around their normal sales, counterfeit and grey market activity whilst building a relationship with brand fans. Authicode is managed by Conceptable Ltd. The system was developed by Ben Muis, an entrepreneurial London based fashion industry consultant with a background in international fashion brand and licensing management.
Textiles | On 25th May 2018
The Government of India has relaxed cabotage rules for transportation ...
Textiles | On 25th May 2018
Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...
Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd
Productivity, creativity and innovation play a vital role in the growth of ...
‘Online economy has changed the whole dynamics of buying habits.’
Marazban F Velati
Sutlej Textiles & Industries limited
No training can be effective till the candidate believes in it.
Textile Events is one of the largest textile fair in the United Kingdom,...
Aizome, Asia's first Fairtrade denim brand, is all set to launch next...
Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...