Home / Knowledge / News / Information Technology / ViSenze & Rakuten to build visual search driven e-commerce
ViSenze & Rakuten to build visual search driven e-commerce
03
Jul '13
ViSenze Pte Ltd announced that it has partnered with Taiwan Rakuten Ichiba, Inc., a subsidiary of Rakuten Group to launch a state-of-the-art visual fashion search and recognition service on Rakuten's social and shopping sites in Taiwan. ViSenze is a NUS spin-off company that has developed intelligent visual tools, which provide visual search, match and recommendation functions on web and mobile platforms.

In this new partnership, ViSenze's technology is powering the novel Fashion Finder application on two sites. This allows users to search and buy similar fashion items that they see on the sites, from user-generated photos and from user-uploaded images, which could be taken from fashion websites or e-magazines.

"Rakuten is always on the look-out for like-minded partners and innovative technologies to accelerate our business. We are very excited to embark on this promising partnership with ViSenze, as we truly believe the new retail experience, powered by the Internet, is characterised by discovery! As the first in Taiwan to roll out this feature, we cannot wait to see how our customers in Taiwan will react. Rakuten looks forward to offering this unique feature to our customers in other parts of Asia and beyond," said Mr. Toru Shimada, Senior Executive Officer and CEO of Rakuten Asia.

Mr. Yuichi Ejiri, Executive Officer of Rakuten & CEO of Taiwan Rakuten Ichiba Inc. said, "At Rakuten, shopping is entertainment! We are all about offering personalised, online fashion discovery experiences to our customers so Oshare and the new visual-powered form of e-Commerce with Rakuten Fashion Finder will do just that. With just a click, our shoppers can now search what they want to buy with images instead of words. They can also find out where to buy what their favourite celebrities are wearing or carrying. ViSenze truly makes shopping entertaining!"

ViSenze's intelligent visual search and recognition technology is engineered to help digital businesses in e-commerce, online advertising, affiliate marketing as well as social networks solve real-world challenges in an exploding visual web world. Digital businesses and consumers benefit in a number of ways from ViSenze's technology:

- Similarity Search enables e-commerce companies to let their customers find what they are looking for more efficiently. When online shoppers browse the merchandise, they are subtly recommended visually similar items, based on category, style, colour, pattern – increasing the chances of converting discovery browsing into purchases.

-Intelligent image matching tool allows users to upload photos from websites and e-magazines to find clothing, bags, shoes and accessories similar to those worn by their favourite celebrities, or to upload a picture of their desired fashion item and find the same or similar products.

-Visual-contextual application helps advertising networks and exchanges analyse how online users engage with visual content on the web, in order to render contextual advertisements, or to re-target consumers with an advertisement based on images previously viewed.

- ViSenze's cloud based multi-platform technology enables the above services to be made available to users on-the-go, at anytime and from anywhere, on web, mobile or social networking sites.

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search