Home / Knowledge / News / Information Technology / 'Solve online fit problems for happy customers' – Fits.me
'Solve online fit problems for happy customers' – Fits.me
23
Jul '13
Clothing and fashion are very vulnerable to high street decline because online clothing sales only amount to 15% of total apparel sales, compared to perhaps half of all sales for books and consumer electronics. 

When the High Street sneezes, clothing retailers catch a cold – as we have seen several times this year already. So, slowing online growth should be a call to action for retailers to innovate in order to restore growth, boost the proportion of online sales to a healthier percentage and reduce that vulnerability.”

“What do clothing retailers need to do?  They need to repair the purchase journey, which has changed – arguably, broken – in the shift to online. In-store, customers acquire tangible information such as appearance, availability, cost, quality, colours, texture and size. 

Then they make a decision based on those attributes and additional, personal factors such as the affordability, value-for-money, desirability or fit of the item in question. Online, much of this information-gathering process is completely disrupted: colours sometimes display differently, texture is tough to convey, and quality will most likely be inferred from the price or from the brand in question. 

And without a virtual fitting room to enable shoppers to try on an item before they buy, the highly personal decision over fit becomes almost impossible – guesswork, even.”

Addressing these issues is where clothing retailers need to innovate. Solve these deficiencies and people will be happier to buy online, promoting growth via that channel.”

Fits.me

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search