Wet Seal picks Demandware for digital marketing strategy

Wet Seal chose the Demandware Commerce platform because it provides fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omni-channel operations. These assets will enable Wet Seal to provide customers with optimal online and mobile shopping services.

“Wet Seal is focused on growing the ecommerce business and providing a seamless experience for our customers regardless of her access point,” said John D. Goodman, chief executive officer, The Wet Seal, Inc. “We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative.”

“Retailers understand the importance of having a unified digital strategy and vision as leading contributors to the bottom line,” said Jeffrey Barnett, chief operating officer at Demandware. “With Demandware, Wet Seal has a flexible digital commerce platform that will allow it to provide the best brand experience for its customers.”

Wet Seal is working with Demandware LINK Solution Partner, Lyons Consulting Group, for site implementation and services.

About The Wet Seal, Inc.

Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of May 4, 2013, the Company operated a total of 526 stores in 47 states and Puerto Rico, including 464 Wet Seal stores and 62 Arden B stores.

About Demandware

Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations.

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