Home / Knowledge / News / Information Technology / Bahama picks Hybris to improve omni-channel capabilities
Bahama picks Hybris to improve omni-channel capabilities
21
Aug '13
SAP and hybris to Empower Customer Interactions and Help Companies Sell More Goods and Services through Every Channel and Touchpoint

hybris an SAP company and the world’s fastest-growing commerce platform, announced that Tommy Bahama has selected the hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has achieved rapid growth in online commerce over the past few years. In addition to the Web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion, and to establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end to end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimized user experience.

“Omni-channel commerce combined with a customized user experience is extremely important to us,” said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama. “We selected hybris because we needed a true omni-channel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe invesent. hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind.”

The evolution of retail is requiring many brands to re-evaluate the strength of their commerce technologies and implement platforms that can quickly adapt to new channels and market opportunities, while seamlessly integrating across touchpoints.

hybris meets a critical need by equipping these brands with a single stack, all-in-one commerce solution, it is also designed to enhance the value of Adobe and similar technologies throughout the enterprise.

“Tommy Bahama is one of the most highly respected and successful branded apparel retailers in the market,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “The selection of the hybris platform gives Tommy Bahama the technology needed to continue its steep growth curve, reinforcing hybris’ position as a true omni-channel commerce technology provider.”

Tommy Bahama also selected Acquity Group to assist with the implementation of the hybris platform. As a hybris Partner of the Year, Acquity Group’s longstanding relationships with hybris brings added value to the project.

Hybris software


Must ReadView All

Chinese firm sets up garment production chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up garment production chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search