Home / Knowledge / News / Information Technology / Bahama picks Hybris to improve omni-channel capabilities
Bahama picks Hybris to improve omni-channel capabilities
21
Aug '13
SAP and hybris to Empower Customer Interactions and Help Companies Sell More Goods and Services through Every Channel and Touchpoint

hybris an SAP company and the world’s fastest-growing commerce platform, announced that Tommy Bahama has selected the hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has achieved rapid growth in online commerce over the past few years. In addition to the Web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion, and to establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end to end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimized user experience.

“Omni-channel commerce combined with a customized user experience is extremely important to us,” said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama. “We selected hybris because we needed a true omni-channel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe invesent. hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind.”

The evolution of retail is requiring many brands to re-evaluate the strength of their commerce technologies and implement platforms that can quickly adapt to new channels and market opportunities, while seamlessly integrating across touchpoints.

hybris meets a critical need by equipping these brands with a single stack, all-in-one commerce solution, it is also designed to enhance the value of Adobe and similar technologies throughout the enterprise.

“Tommy Bahama is one of the most highly respected and successful branded apparel retailers in the market,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “The selection of the hybris platform gives Tommy Bahama the technology needed to continue its steep growth curve, reinforcing hybris’ position as a true omni-channel commerce technology provider.”

Tommy Bahama also selected Acquity Group to assist with the implementation of the hybris platform. As a hybris Partner of the Year, Acquity Group’s longstanding relationships with hybris brings added value to the project.

Hybris software


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search