Home / Knowledge / News / Information Technology / Warehouse picks Metail online fitting room technology
Warehouse picks Metail online fitting room technology
13
Sep '13
Metail, the British company developing online fitting room technology that allows users to try on clothes on an accurate 3D model of themselves, this month launches its latest product, focused on ‘outfitting’, with popular High Street brand Warehouse.

The new offering gives consumers the opportunity to create entire outfits on their MeModel (a personalised 3D model), eliminating size, shape and fit uncertainty. The exciting new product will be available on Warehouse’s e-commerce site in September 2013.

The ‘outfitting’ solution sees Metail’s partnership with fashion-forward Warehouse move to the next level, in the world of online fitting room technology.

Consumers will now see their MeModel at the side of the browser page (now appearing on both category and product pages) allowing them to peruse the Warehouse website as they normally would, but with the ability to try clothes on as they go.

The new ‘outfitting’ feature ensures the ‘trying on’ process is quicker, easier and crucially, allows the consumer to piece together multiple garments from different categories, as a customer would do in a physical fitting room instore. It also allows the consumer to ‘buy the complete outfit’ straight into their online shopping basket.

For the MeModel, with just a few simple measurements, users can create an accurate 3D representation of their individual body shape. Adding further personalisation, the newly upgraded Metail offering allows consumers to edit skin tone, face shape, hair colour, and hairstyle.

Fiona Harrison, Head of Digital, Warehouse comments, “At Warehouse we like to introduce innovative ideas to improve the customer’s experience of our site. The fitting room app from Metail has offered our customers the chance to try on before they buy and their feedback has been really positive. We were keen to take this to the next level of outfitting as we know our customers like to style themselves and layer up – especially in the autumn/winter season.

"The introduction of outfitting not only allows customers to style themselves as if they were in a fitting room, but also make sure the size they are choosing is correct. This is part of our on-going strategy to offer customers innovative and problem solving features in the digital space”.

Katie Evans, Head of Account Management at Metail, explains, “Our goal is to make the MeModel product as easy as possible for any consumer to use, whilst at the same time growing and pushing the capabilities of the online fitting room. By changing the way consumers see their MeModel, so it’s now at the side of the page as they scroll through the garments, makes it more accessible and we believe, has really rejuvenated the whole product. We’re always looking for ways to push forward and innovate, and outfitting was the next logical step.”

Metail


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search