Home / Knowledge / News / Information Technology / PhiSix helps Cbazaar customers identify perfect fit
PhiSix helps Cbazaar customers identify perfect fit
17
Sep '13
PhiSix Fashion Labs applying Hollywood 3D special effects technology to help online shoppers try on clothes virtually has announced its launch with CBAZAAR, the largest global retailer of Indian ethnic wear.  PhiSix enables customers to automatically identify the correct garment size for their bodies, thereby eliminating the biggest pain-point in online clothes shopping.

Additionally, PhiSix helps customers see the garment in full 360 view or in simulated catwalks.  For CBAZAAR's worldwide clientele in more than 100 countries, PhiSix offers the opportunity to buy perfectly fitting Indian ethnic wear.

The operating principles of PhiSix are simple and intuitive.  They work closely with the e-commerce company to digitize its entire apparel inventory and use their proprietary algorithms to extract the size of each garment and recommend the best fitting size for customers. 

Integration of PhiSix's various software modules for personalized size recommendation, 360-degree views, and ramp- walks is as simple as inserting just one line of code into the existing website.  When customers choose a garment online, they are asked to enter a few key body measurements, which takes less than 20 seconds. 

PhiSix then uses its algorithm to automatically choose the right size for the customer and applies its animations to generate the visual output.  If customers are hesitant to enter their body measurements, PhiSix can even work with photos of best-fitting garments uploaded by the consumer.

As PhiSix rolls out its widgets across all the product categories of CBAZAAR, Jonathan Su, CEO of PhiSix with a PhD from Stanford University, says, "Online sales of clothes have traditionally lagged behind those of other categories like electronics or books.  This is not because customers are reluctant to browse for fashion online.  In fact, people spend hours searching for clothes online, but prefer buying in stores because they don't know which size will fit them or how the garment is going to look on them.  With our Hollywood-tested, physically accurate simulations, we are revolutionizing online consumer behavior."

The best-in-class virtual fitting room of PhiSix is a win-win for e-commerce companies as well as consumers.  "Even though their sourcing is based in India, our technology helps CBAZAAR deliver unparalleled customer satisfaction to their global client-base by allowing customers to find the size that will work best for them.

This helps reduce the high return rates normally seen in apparel e-commerce, which always bites at the bottom line.  Plus, with our simple, yet accurate, digitization process, we can rapidly scale up to handle large inventories.

PhiSix Fashion Labs

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search