Demandware unveils new digital store solution

24 Sep '13

4 min read

Deliver Personalized Shopping Experiences—Store associates can provide consumers with a personalized shopping experience through clienteling and guided selling features, such as the ability to easily and quickly look up a customer’s profile and view their purchasing behavior and past purchases. The tablet application’s easy-to-use interface minimizes the need for training and increases efficiencies on the sales floor, while also arming the associate with data that allows cross-sell and up-sell opportunities, price matching and discounting options.

Minimize Complexity and Cost––With a central commerce platform running web, mobile and store experiences, retailers can quickly digitize the store, without spending additional time developing, merchandising, promoting and operating siloed experiences.

Capture Secure Payments––Credit card information swiped or manually entered is encrypted and secure. Retailers can control the functionality that resides on retailer-owned and managed tablet devices, in accordance with their store and IT policies.

“Consumers don’t think in terms of channels; they just want to shop. However, channel siloes can frustrate shoppers and result in walked sales,” said Tom Ebling, CEO of Demandware. “Our new Digital Store solution will give store associates one unified view of the customer and inventory so they can offer customers the best possible shopping experience. It’s a fast, easy way for our clients to leverage the power of digital in their stores.”

Demandware

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