Home / Knowledge / News / Information Technology / Planet Blue picks Borderfree to kick-start online sales
Planet Blue picks Borderfree to kick-start online sales
Oct '13
Planet Blue, a multi-channel retailer specializing in chic, bohemian clothing and accessories, announced that it has partnered with Borderfree, the largest provider of global ecommerce services to U.S. retailers, to bring the spirit of sunny Southern California to consumers in more than 100 countries and territories worldwide.

This partnership takes advantage of Borderfree’s newly launched Magento extension, which makes the process of integrating with the Borderfree platform easier and more cost-effective for existing customers of Magento, a provider of scalable ecommerce solutions. Within hours after launching with Borderfree, Planet Blue received its first international orders from customers in Australia and Taiwan.

“We’re very excited about our partnership with Borderfree and the opportunity to extend the Southern California lifestyle to more customers around the world,” said Eugene Kang, VP of Ecommerce at Planet Blue. “Borderfree’s new Magento extension made the integration process seamless, quickly allowing us to be able to provide a first-rate customer experience to shoppers around the world. Our technology partner Corra, was also instrumental in making this implementation a success.”

Prior to partnering with Borderfree, Planet Blue used an internal solution to ship orders to customers in 39 countries, but the complications of international transactions and expensive shipping rates that did not include prepaid duties and taxes proved problematic for both internal staff and international shoppers.

“The barriers to doing business globally are dissolving and retailers, whether multi-national brands or local boutiques, are facing both opportunity and demand to enable transactions for international customers,” said Michael DeSimone, CEO of Borderfree.

“Companies like Planet Blue recognized early on that providing the same service and brand experience to all customers regardless of location is the key to growth, and we’re thrilled to partner with them to make that happen.”


Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search