Tyco debuts innovative anti-theft tag for delicate apparel

Unlike anything else on the market today, the new tag is specifically designed to help retailers secure theft prone, high priced garments that previously could not be protected with traditional EAS (Electronic Article Surveillance) hard tags.

The new tag's small form factor, light weight and fine pin design are critical for preventing damage to delicate items, while ensuring the trusted protection of genuine Sensormatic AM technology. With this ground-breaking new tag, retailers can showcase high-end merchandise confidently and improve conversion rates on high-margin products that now can be put on display.

According to the 2011 Global Retail Theft Barometer, the most theft-prone items in today's retail environment are apparel and accessories.

Until now, a light weight anti-theft tag to protect expensive and fragile fabrics such as silk, rayon and linen, was nonexistent. To address this challenge, Tyco Retail Solutions developed an innovative magnetic sensor to safeguard specialty apparel including lingerie, blouses, scarves, sarees, and bathing suits -- products that are prone to damage from standard EAS tag pins and sensor weight.

Key Retailer Benefits:

"With over 45 years of leadership in retail security, we recognize the challenge our retail customers face in protecting delicate, high-value apparel," said Scott Clements, President of Tyco Retail Solutions.

"Unlike other sensors on the market today, our new light weight, low profile anti-theft tag safeguards delicate apparel that previously could not be protected with traditional hard tags. Now, not only can retailers rest assured their merchandise is safe with trusted genuine Sensormatic AM technology, they also can keep their most valuable items easily accessible to ensure a better shopper experience."

Tyco Retail Solutions